“…First, most studies on AMC have been widely associated with publicly listed companies (Hohberger, Almeida, & Parada, 2015), which implies a limitation in our understanding of this capability within the family business sector. The family business is fundamentally different from other types of organizations as members of the family are heavily involved in the decision‐making process (Madanoglu, Memili, & De Massis, 2020), thus are most likely to incorporate the values and aspiration and the first generation of the family business (including the founders) would be the source of values and aspirations for later generations (Al‐Tabbaa, Nasr, Zahoor, & Silva, 2022). The values characterizing the shared objectives of a family business usually result in a higher degree of cohesiveness and commitment in the workforce, which adds to creating possible advantages over non‐family businesses, which in turn can influence their potential in building and managing alliances (Koka & Prescott, 2002).…”