“…Even though the majority of scholars has considered the general effects of SEW as primarily positive , there are researchers who emphasize that SEW can be both beneficial and harmful for family businesses . To understand this duality of the effects of SEW on innovation, it is necessary to dive deeper into the discussion of internal versus external SEW (Cruz, Lazzara-Kintana, GercesGaldeano, and Berrone, 2014;Vardaman and Gondo, 2014). External SEW of family firms captures the desire to have positive recognition (reputation and image) whereas, internal SEW captures the desire to maintain the family's unity and control (Vardaman and Gordo, 2014).…”