Sociopragmatic Analysis of Filipino Celebrities’ Posts and Fans’ Comments

Abstract

The phenomenon of hate speech occurring in one's nation and the relationship between social media celebrities and their audience is very interesting to draw. Social media has changed how people interact, comprehend, and respond to online discourse. This paper looks at the topics posted by celebrities as sources of information through the lens of the dimensions of online persona and hostile fan comments through impoliteness theory and Crystal's theory of language and technology, respectively. The data were collected from the leading social media platforms in the Philippines, namely, Facebook, Instagram, and Twitter. The study shows that toxic online discourse was pervasive during the entire election period. Most celebrities use the public dimension (41%) and social media fans frequently on graphology (88%), bald-on record (33%), and sarcasm or mock politeness strategy (33%). The study also found two primary trigger mechanisms: the surrounding context of the social media celebrity's post and the social media fans' behavior in their use of language.

Hate Speech on Social Media: Indonesian Netizens’ Hate Comments of Presidential Talk Shows on Youtube

“…The findings showed that most Indonesian netizens employed early warning of hate comments on presidential talk shows, followed by dehumanization and demonization, violence and incitement, and offensive language. Understanding these hate comments to counter hate comments on online platforms was crucial because online platforms have changed how people interact and respond to online discourse (Aporbo, 2023).…”

“…Analyzing the targets of hate in online social media can provide a broader understanding of the phenomenon and guide prevention and detection approaches (Silva et al, 2016). Hate speech prevalence among adolescents has also been studied, with a significant percentage of students witnessing hate speech both in school (Taradhita & Putra, 2021) and online (Castellanos et al, 2023), particularly an online discourse (Aporbo, 2023).…”