Solar photovoltaic as a means to sustainable energy consumption in Malaysia: the role of knowledge and price value

Lau, Lin‐Sea; Senadjki, Abdelhak; Ching, Suet‐Ling; Choong, Chee‐Keong; Seow, Ai‐Na; Choong, Yuen Onn; Wei, Chooi Yi

doi:10.1080/15567249.2021.1922545

Cited by 14 publications

(4 citation statements)

References 58 publications

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“…Once Nigeria renewable resources are fully exploited and used, they will lead to reduced demand on fossil fuel and sustainable development [52]. Renewable energies and advanced technologies are the basic components of sustainable development.…”

Section: Widespread Use Of Re Vital To Energy Sustainability In Nigeriamentioning

confidence: 99%

Synthesis of Energy Development of Sustainable Policy for Integrated Marketing Communications Based on Consumer Behaviour in The Global South: A Case Study of Nigeria

Ajani,

Olaniyi,

Lumakis

2023

IJIBS

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Our research focuses on the Synthesis for Energy Development of Sustainable Policy for Integrated Marketing Communications (IMC) based on Consumer Behaviour (CB) in the Global South (GS):A Case Study of Nigeria. The knowledge and the need of sustainable energy is evolving globally and so is evidence of increase consumption as long as the energy is available and affordable to the citizens. It has been positioned that Integrated Marketing Communication (IMC) should adopt a step-by-step approach to understand consumer behaviour when making an argument for sustainable energy. It has further been established that when structuring environmental values in sustainability debate, it is paramount to apply IMC to spread awareness. There exists laxity on issues such as consumer willingness, awareness, buying decision, knowledge gap, environmental benefits, costing (operation, installation and maintenance) of alternative energy products. This paper argues for the need for adopting the established five phases comprising of "behaviour selection, user orientation, communication, Product, Price, Place, and Promotion). The discussion in the paper argues that the economic development of Nigeria's future depends on the longterm availability of affordable, open and harmless energy for the ecosystem, and that security, climate change and general well-being are closely related to the underpinning energy policy. It further argues for the need for sustainable energy policy in electricity generation capacity, grid connection, electricity transmission, while highlighting the limited range of alternative energy generation. The paper concludes that alternative energy, energy efficiency, asset analysis and valuations are prerequisite to determine the energy potential of Nigeria in her pursuit for sustainable development under the right policy regime. Finally, the paper recommends the promotion and awareness of alternative energies and energy efficiency leveraging on global partnerships for finance and creative alliance. Given the differences in cultural, economic and lifestyle of over 200 million Nigerians, future work will include collection of exhaustive primary data using a survey questionnaire and analytical tools i.e. IBM SPSS. elements of intervention and measurement of behavioural changes". Given the dynamics of Consumer Behaviour (CB) in the selection of energy products and the awareness created by IMC, the paper proposes the use of both positivism (deductive) and interpretivism (inductive) as a research philosophy while recognising the limitations imposed by data collection and reliability in the Global South (GS). This paper builds on the inadequacy and inability of the hitherto existing CB theories to adequately explain what drives consumer decision process to buy a product or service, by offering the practiced and tested 4Ps of marketing (that is

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Section: Widespread Use Of Re Vital To Energy Sustainability In Nigeriamentioning

confidence: 99%

Synthesis of Energy Development of Sustainable Policy for Integrated Marketing Communications Based on Consumer Behaviour in The Global South: A Case Study of Nigeria

Ajani,

Olaniyi,

Lumakis

2023

IJIBS

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“…In terms of environmental protection and sustainable development, rooftop solar systems offer many advantages [26,27]. To promote the use of renewable energy, the Taiwanese government launched the "Green Energy Roofs Project" in 2019.…”

Section: Renewable Energymentioning

confidence: 99%

Decision Rules for Renewable Energy Utilization Using Rough Set Theory

Huang,

Chen

et al. 2023

Axioms

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Rough Set (RS) theory is used for data analysis and decision making where decision-making rules can be derived through attribute reduction and feature selection. Energy shortage is an issue for governments, and solar energy systems have become an important source of renewable energy. Rough sets may be used to summarize and compare rule sets for different periods. In this study, the analysis of rules is an element of decision support that allows organizations to make better informed decisions. However, changes to decision rules require adjustment and analysis, and analysis is inhibited by changes in rules. With this consideration, a solution approach is proposed. The results show that not only can decision costs be reduced, but policymakers can also make it easier for the public to understand the incentives of green energy programs and the use of solar panels. The application process is simplified for the implementation of sustainable energy policies.

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“…Previous studies have focused on the acceptance of Malaysian household consumers of solar PV (e.g., [6]), but there is little in the way of published research that examines the role of the residential consumer in the growing household acceptance of BESS. To help address this shortfall, this paper reviewed the determinants of consumers' acceptance and the use of the BESS in Malaysia and examined the role of the consumer in the emerging utility-scale BESS market.…”

Section: Motivationsmentioning

confidence: 99%

Determinants of Residential Consumers’ Acceptance of a Utility-Scale Battery Energy Storage System in Malaysia: Technology Acceptance Model Theory from a Different Perspective

et al. 2022

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In a developing country such as Malaysia, studies of determinants which influence residential consumers of the Battery Energy Storage System (BESS) are limited. This paucity of studies was the catalyst for this study and its aim to investigate the factors affecting acceptance by Malaysian residential consumers of BESS as it relates to the Technology Acceptance Model Theory. A sample of 331 residential consumers indicated that consumer attitudes, social norms and self-efficacy, or the perception of behavioral control, had a positive and significant relationship with the intention to use BESS. Additionally, trust was a factor that had a significant effect on the consumers’ perceptions of cost, benefits and anticipated effects. All these variables significantly affect consumer attitudes. These findings provide important insights into BESS and facilitate the development of policies and practices relating to BESS in developing countries such as Malaysia.

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Solar photovoltaic as a means to sustainable energy consumption in Malaysia: the role of knowledge and price value

Cited by 14 publications

References 58 publications

Synthesis of Energy Development of Sustainable Policy for Integrated Marketing Communications Based on Consumer Behaviour in The Global South: A Case Study of Nigeria

Synthesis of Energy Development of Sustainable Policy for Integrated Marketing Communications Based on Consumer Behaviour in The Global South: A Case Study of Nigeria

Decision Rules for Renewable Energy Utilization Using Rough Set Theory

Determinants of Residential Consumers’ Acceptance of a Utility-Scale Battery Energy Storage System in Malaysia: Technology Acceptance Model Theory from a Different Perspective

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