Determinants of Residential Consumers’ Acceptance of a Utility-Scale Battery Energy Storage System in Malaysia: Technology Acceptance Model Theory from a Different Perspective

Jaaffar, Amar Hisham; Majid, Nurshahirah Abd; Alrazi, Bakhtiar; Ramachandaramurthy, Vigna K.; Dahlan, Nofri Yenita

doi:10.3390/en15165997

Cited by 3 publications

(1 citation statement)

References 40 publications

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“…In the index development process, this study adopted nine indicators of psychological factors that influence battery energy storage systems from the Theory of Technology Acceptance Model (Huijts et al, 2012). The ten indicators include 1) Trust, 2) Perceived Cost, 3) Perceived Risks, 4) Perceived Benefits, 5) Anticipated effects, 6) Attitude, 7) Social Norms, 8) Self-efficacy or perceived behavioural control, 9) knowledge, and acceptance on battery energy storage system (Jaaffar et al, 2022). These nine indicators were used to gauge the acceptance of the respondent to the large-scale battery energy storage system, which is the electrical utility consumer in Malaysia.…”

Section: Process To Develop a Consumer Acceptance Indexmentioning

confidence: 99%

Consumer Acceptance Index for Large-Scale Energy Storage Systems Using Batteries in Malaysia

Jaaffar,

Alrazi,

Ramachandaramurty

2023

European Proceedings of Finance and Economics

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For developing nations like Malaysia, consumer acceptability of net-zero carbon emission technology, such as large-scale energy storage systems using batteries, is crucial. By determining consumer acceptance of large-scale battery energy storage technology deployment, responsible energy-related agencies can reduce risks such as social acceptance risk and technical and management risks. This study provides the process to develop a consumer acceptance index using the questionnaire data obtained from 384 samples across Malaysia. The SmartPls 3.0 was used to examine the path indicators that have significant influence on the consumer's acceptance of large-scale energy storage systems using batteries. The findings show that more than 65 percent of samples accept a large-scale battery energy storage system to be deployed in Malaysia.Social norms represent the highest consumer acceptance indicator, followed by knowledge, perceived cost, and positive anticipated effects. At the end of the paper, both the theoretical and practical implications were analysed and discussed.

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Section: Process To Develop a Consumer Acceptance Indexmentioning

confidence: 99%

Consumer Acceptance Index for Large-Scale Energy Storage Systems Using Batteries in Malaysia

Jaaffar,

Alrazi,

Ramachandaramurty

2023

European Proceedings of Finance and Economics

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Towards a unified theory of domestic hydrogen acceptance: An integrative, comparative review

Gordon,

Balta-Ozkan,

Nabavi

2024

International Journal of Hydrogen Energy

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Distinct impacts of frugality on the intention to embrace energy-efficient and energy-generating products

Nagarajan,

Afjal,

Idroes

2024

IJESM

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Purpose The purpose of the paper is to analyze the impact of involuntary frugality and deliberate frugality on the household intentions to adopt energy-efficient and energy-generating products. Additionally, the study aims to explore the role of motivation to save as a mediating factor between different types of frugality and the adoption of different kinds of energy products. Design/methodology/approach The study involved a survey of 413 households, gathering information through questionnaires from both tier I and tier II urban areas in India. The investigation used confirmatory factor analysis and structural equation modeling with Amos to explore the impact of frugality and also mediating impacts of motivation to save on the correlation between different forms of frugality (involuntary and deliberate) and the desire to acquire energy-efficient and energy-producing goods. This methodology facilitated a thorough examination of how various levels of frugality impact the uptake of sustainable energy solutions, with a specific emphasis on the fundamental motivational drivers behind these choices. Findings The study uncovers specific connections between various forms of frugality and the desire to embrace energy-efficient and energy-producing items. Unintentional frugality, characterized by sensitivity to prices, is shown to have a positive correlation with the adoption of energy-efficient devices but a negative association with the intention to adopt energy-generating products. Conversely, intentional frugality, distinguished by deliberate reduction actions, positively impacts the inclination to adopt both energy-efficient and energy-generating products. The results suggest that the mediating impact of motivation for savings varies depending on the type of frugality and the class of energy products being considered, emphasizing the subtle ways in which frugality influences sustainable consumption behaviors. Research limitations/implications The contrasting effects of involuntary and voluntary frugality on the adoption of energy-efficient versus energy-generating products highlight the need to explore the underlying psychological and economic mechanisms. Future research should investigate the factors influencing the preferences of price-sensitive and deliberate frugal consumers towards this energy-efficient and energy-generating products. Social implications Policymakers should develop specific subsidies and financial strategies for low-income households and incentive programs for conscientious consumers. Educational campaigns emphasizing the benefits of energy-generating goods and creating incentive structures with tax advantages, refunds and financial aid are essential. Companies should continue to emphasize cost savings for energy-efficient appliances and consider leasing or instalment plans for energy-generating products to appeal to price-sensitive consumers. Originality/value Literature shows that 82% of Indians prefer frugality to conserve energy through reduced consumption. However, consumer motivations for frugality vary. This study analyses the distinct impacts of involuntary and voluntary frugality on adopting energy-efficient and energy-generating products, offering a nuanced understanding of consumer behavior in sustainability—a topic underexplored in existing research. Additionally, this study investigates the role of the motivation to save as a mediator between frugality and energy product adoption, providing a novel perspective on how different frugality motivations influence different category of energy products.

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Determinants of Residential Consumers’ Acceptance of a Utility-Scale Battery Energy Storage System in Malaysia: Technology Acceptance Model Theory from a Different Perspective

Cited by 3 publications

References 40 publications

Consumer Acceptance Index for Large-Scale Energy Storage Systems Using Batteries in Malaysia

Consumer Acceptance Index for Large-Scale Energy Storage Systems Using Batteries in Malaysia

Towards a unified theory of domestic hydrogen acceptance: An integrative, comparative review

Distinct impacts of frugality on the intention to embrace energy-efficient and energy-generating products

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