“…The design and study of organic molecules exhibiting excited-state intramolecular proton transfer (ESIPT) properties have recently gained much momentum, notably because such fluorophores have a wide variety of potential applications. − Typically, ESIPT is a four-level photochemical cycle (E → E* → K* → K) involving photoexcitation of a molecule in the ground enol-state (E) to an excited enol*-state (E*), followed by fast tautomerization ( k ESIPT ≈ 10 12 s –1 ), leading to the excited keto*-state (K*), which then decays radiatively to its ground keto-state (K). − This usually results in large Stokes shifts and dual emission when the radiative decay occurs from both E* and K* states. − In the past few years, important efforts have been made to merge ESIPT properties with useful photophysical phenomena. Hence, diverse molecular designs allowing the combination of ESIPT with thermally activated fluorescence, phosphorescence or long persistent luminescence, aggregation-induced emission, amplified spontaneous emission, as well as multiple stimuli-responsive emissions have been reported, leading to the potential in different fields including sensing, displaying, lasing, imaging, and so forth. − …”