Alkyl group wrapped donor−acceptor−donor (D-A-D) based unsymmetrical squaraine dyes SQ1, SQ5, and SQS4 were used to evaluate the effect of sensitizing solvents on dye-sensitized solar cell (DSSC) efficiency. A drastic change in DSSC efficiency was observed when the photo-anodes were sensitized in acetonitrile (bad solvent when considering dye solubility) and chloroform (good solvent) with an Iodolyte (I − /I 3 − ) electrolyte. The DSSC device sensitized with squaraine dyes in acetonitrile showed better photovoltaic performance with enhanced photocurrent generation and photovoltage compared to the device sensitized in chloroform. In a good sensitizing solvent, dyes with long hydrophobic alkyl chains are deleterious forming aggregates on the TiO 2 surface, which results in an incident photon-to-current conversion efficiency (IPCE) response mostly from monomeric and dimeric structures. Meanwhile, a bad sensitizing solvent facilitates the formation of well-packed self-assembled structures on the TiO 2 surface, which are responsible for a broad IPCE response and high device efficiencies. The photoanode sensitized in the bad sensitizing solvent showed enhanced V OC values of 642, 675, and 699 mV; J SC values of 6.38, 11.1, and 11.69 mA/cm 2 ; and DSSC device efficiencies of 3.0, 5.63, and 6.13% for the SQ1, SQ5, and SQS4 dyes in the absence of a coadsorbent (chenodeoxycholic acid (CDCA)), respectively, which were further enhanced by CDCA addition. Meanwhile, the photoanode sensitized in the good sensitizing solvent showed relatively low photovoltaic V OC values of 640, 652, and 650 mV; J SC values of 5.78, 6.79, and 6.24 mA/cm 2 ; and device efficiencies of 2.73, 3.35, and 3.20% for SQ1, SQ5, and SQS4 in the absence of CDCA, respectively, which were further varied with equivalents of CDCA. The best DSSC device efficiencies of 6.13 and 3.20% were obtained for SQS4 without CDCA, where the dye was sensitized in acetonitrile (bad) and chloroform (good) sensitizing solvents, respectively.