“…Heywood and Vortriede, and Harris used immediate recall tests; they found that odors had no special associative power, but that any kind of incidental affective-tone reported on the basis of introspection seemed to facilitate recall. There were two other similar studies; Bolger and Titchener's (75), which was inconclusive; and Kenneth's (76), which showed that in many cases olfactory stimuli, but not the affective-tone, aroused forgotten experiences. Gordon, who used immediate recall, found no preference for P over U, and concluded: "If any difference has been shown it is in favor of the unpleasant, but we are inclined to doubt the validity of this difference" (p. 239).…”