“…However, there are both anecdotal (Cook, Brower, & Alcock, 1969;Gans, 1964;Rothschild & Ford, 1967;Swynnerton, 1942;von Steiniger, 1950) and laboratory (Friese & Lavin, 1978;Jouventin, Pasteur, & Cambefort, 1977;Klopfer, 1957) obser-vations to support the notion that both mammals and birds can learn to avoid unpalatable (and often fatal) food items through their interaction with conspecifics and can overcome previously formed aversions through social learning (Alcock, 1969;Turner, 1964). Because social learning seems to play an important role in the transmission of food-related behaviors, the question arises why so many attempts to demonstrate social learning in the laboratory have been unsuccessful (Brogden, 1942;Bruce, 1941;Cole, 1907;Davis, 1903;Klopfer, 1959Klopfer, , 1961Powell, 1968;Powell, Saundere, & Thompson, 1968;Sexton & Finch, 1967;Sheperd, 1910Sheperd, , 1911Sheperd, , 1923Small, 1900;Thorndike, 1898;Watson, 1908;Yerkes, 1927) or at best equivocal (Alcock, 1969;Bayroff & Lard, 1944;Corson, 1967;Dawson & Foss, 1965;Hayes & Hayes, 1952;Oldfield-Box, 1970;Small, 1900).…”