“…They categorized variables into six CSFs: lower level of data security, inconvenient use, unstable systems, lack of information mind, dissatisfied purchasing, and social disturbance. Thornton and Marche (2003) also investigated factors that caused five high-profile e-tailers to fail, including the lack of industry experience in the specific sector of e-commerce managers, specific e -commerce business plans/strategy, recordkeeping/adequate financial control, targeted marketing strategy, distinguished market position, effective customer service, and clear value proposition. They also found that e-commerce businesses that grow rapidly have greater risk of failure.…”