Sosial Media Strategy of New Kpop Album : A Visual Analysis of Blackpink’s Photo Teaser

Kusumawati, Yudhistya Ayu; Widita, Anindya

doi:10.21002/amj.v12i1.12886

Cited by 2 publications

(1 citation statement)

References 9 publications

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“…The book describes facts and stories about K-pop, the common terms, and the positive and negative impacts of their various problems. (Kusumawati & Widita, 2021;Vargas Meza & Park, 2015). This book also presents guidelines for preventing cyberbullying using social media features, which can be used to prevent information abuse and cyberbullying.…”

Section: Introductionmentioning

confidence: 99%

Developing A Digital Model As A Literature For Preventing And Overcoming Cyberbullying Among Children And Teenagers K-Pop Fans

Anwar,

Arnidah,

Lidayni

2023

j. of. sci. technol.

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This study aimed to develop a digital module for Digital Literacy for children and young people who were KPop fans in Makassar, to prevent cyberbullying. Data showed that that K-Pop fans consisting of children and teenagers in Indonesia were one of the largest Internet users in the world. The high use of the internet was also directly proportional to the cyberbullying that occured to them, not only as victims but also as perpetrators. This was the reason, why this study was important to investigate even though many researches on digital literacy had been carried out, but not many had been found specifically targeting KPop fans, while they were active internet users. This study was development research referring to the 4-D model (Four) that proposed by S. Thiagarajan and Semmel (1974), which consisted of 4 stages of development, namely the stage of defining (Define), Design , Development (Develop), and dissemination (Disseminate), then reduced to a 3-D model which only consisted of 3 stages of development, namely the stage of defining (Define), Design, Development (Develop). The results produced a Digital Literacy Module, which emphasized content on digital skills, consisting of Devices used, Search Engines, social media applications and online conversations and shopping, all of which were adapted to the characteristics of KPop Fans.

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Section: Introductionmentioning

confidence: 99%

Developing A Digital Model As A Literature For Preventing And Overcoming Cyberbullying Among Children And Teenagers K-Pop Fans

Anwar,

Arnidah,

Lidayni

2023

j. of. sci. technol.

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Analyzing Social Media Strategy in Korean Music Industries

Mega Putri,

Dilia

2023

j. gov. soc. politicol.

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The Korean Wave (K-wave), also known as Hallyu, is the term used to describe the phenomenon of Korean pop culture, including TV dramas, movies, pop music, fashion, and online games, becoming widely popular and shared among the people of Japan, China, Hong Kong, Taiwan, and other Asian nations. Korean pop music, also known as K-pop, became a major component of the second K-wave after the first K-wave's drama-focused craze. Additionally, K-pop's fanbase has grown outside of Asia to the West thanks to the quick adoption of social media platforms like YouTube and Twitter. The popularity of K-pop throughout the world helps to improve the perception of "Korea" and has a positive effect on the Korean economy. According to reports, Korea has 1,000 active entertainment agencies in addition to the "big three" record labels and agencies: SM Entertainment, YG Entertainment, and JYP Entertainment. In this instance, we talk about the K-pop phenomenon's global appeal and how social media has contributed to the genre's recent boom. Our lessons on how to manage social media strategically, with a focus on the major agencies mentioned above, include: aligning your strategic business model with social media; maximizing different social media channels; enticing customers with on- and offline promotions; and stimulating audience with exclusive content.

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Sosial Media Strategy of New Kpop Album : A Visual Analysis of Blackpink’s Photo Teaser

Cited by 2 publications

References 9 publications

Developing A Digital Model As A Literature For Preventing And Overcoming Cyberbullying Among Children And Teenagers K-Pop Fans

Developing A Digital Model As A Literature For Preventing And Overcoming Cyberbullying Among Children And Teenagers K-Pop Fans

Analyzing Social Media Strategy in Korean Music Industries

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