The concept of a tourism village as an alternative tourism makes local wisdom and village atmosphere a selling point. This can certainly be a long-term economic support option. The formation of a rural area to become a tourist village is certainly not easy, because it takes synergy between the central, regional and village governments, with local village communities. For this reason, skills and expertise in communicating, especially communication with village communities, are needed. Village communities who will later become tourism managers and who deal directly with tourists must have full awareness in providing support for the existence of tourist villages. This research was conducted in the village of Alassumur sub-district. Pujer kab. Bondowoso. Alas Sumur Village, has a lake as a tourist attraction which was just opened in 2017. Before it was opened as a tourist village, Alassumur lake was a sacred place, and became a center for irrigating rice fields and bathing places for the surrounding community. So that researchers want to know about how the communication process carried out by the village government so that it is able to get community support. This research used a qualitative descriptive method which was carried out through observation, interviews and literature study. As a result, the communication process carried out by the village government is carried out directly through personal, social, and cultural approaches.