Cross-modal interactions are very common in perception. An important feature of many perceptual stimuli is their reward-predicting properties, the utilization of which is essential for adaptive behavior. What is unknown is whether reward associations in one sensory modality influence perception of stimuli in another modality. Here we show that auditory stimuli with high-reward associations increase the sensitivity of visual perception, even when sounds and reward associations are both irrelevant for the visual task. This increased sensitivity correlates with a change in stimulus representation in the visual cortex, indexed by increased multivariate decoding accuracy in simultaneously acquired functional MRI data. Univariate analysis showed that reward associations modulated responses in regions associated with multisensory processing in which the strength of modulation was a better predictor of the magnitude of the behavioral effect than the modulation in classical reward regions. Our findings demonstrate a value-driven crossmodal interaction that affects perception and stimulus encoding, with a resemblance to well-described modulatory effects of attention. We suggest that multisensory processing areas may mediate the transfer of value signals across senses.reward value | sensory discrimination | audiovisual T he world is structured such that objects or events that cause sensations in one sensory modality influence those in another modality, a mechanism that underlies the near-ubiquitous phenomenon of multisensory interaction (1). This phenomenon has been the focus of a large and burgeoning theoretical and experimental literature (1-4). One feature of environmental stimuli important for adaptive behavior is their rewarding or rewardpredicting properties. Surprisingly, we know little about how reward associations in one sensory modality influence processing in other modlities. In particular, whether an association with increased reward, known to increase the accuracy of perceptual processing within that sensory modality (5-10), can transfer between modalities for concurrently presented stimuli is unclear. This is important both because of what it reveals about the nature of cross-modal associations and because it might constitute an important perceptual mechanism in its own right. For example, one can easily imagine the importance of increased sensitivity to change in the visual scene to the concurrent sound of a tiger roaring or the mating call of a conspecific.To study cross-modal transfer of value, we designed a visual orientation discrimination task in which visual stimuli were presented concurrently with one of two arbitrary pure tones previously associated with different levels of monetary reward. Critically, these tones were task-irrelevant and bore no relationship either to the orientation of the visual stimulus or to the outcome of the trial.(No feedback was presented about the accuracy of perceptual judgments, and performance on the orientation discrimination task was not related to the payment subjects...