“…If consciousness entails self-reference, then the next question is: What is the self? Much ink has been spilled over this question, such as the distinction between self-as-object and self-as-subject (Allport, 1961;Mead, 1934); whether the selfas-subject is an illusion (Kunzendorf, 1988(Kunzendorf, , 2015Kunzendorf, 2022) whether an individual has a core self as opposed to a multiplicity of selves (Markus & Nurius, 1986); and even whether the self can be understood using current scientific methodologies (Klein, 2012). From a cognitive point of view, however, we can simply define the self as one's mental representation of oneself-recording a person's fund of knowledge concerning him-or herself (for comprehensive overviews and relevant references, see Kihlstrom, 1993bKihlstrom, , 2012aKihlstrom & Cantor, 1984;Kihlstrom & Cunningham, 1991;Kihlstrom et al, 1988Kihlstrom et al, , 1997.…”