“…This is notable considering that ideation sessions are characterised by the scoring of the ideas generated (Girotra, Terwiesch & Ulrich 2010). Design ideas generated by participants in experimental studies are counted and presented for evaluation in a variety of formats including audio recordings (Atman et al 2007), sketches (Perttula & Sipilä 2007), written statements (Girotra et al 2010), physical models (Meneely & Portillo 2005;Viswanathan & Linsey 2012), or digital models (Viswanathan & Linsey 2014). Across studies, ideas are generated by participants in sessions that range in duration a few seconds (Alexiou et al 2009), several minutes (Gonçalves, Cardoso & Badke-Schaub 2013), multiple hours (Viswanathan & Linsey 2012), days or weeks (Yang 2009), or undefined time limits (Atman et al 2007).…”