Clonality in plants is widespread and includes species that span temporally and spatially heterogeneous environments. Yet, theory predicts that clonally reproducing plants evolve at slower rates, risk accumulating more mutations than sexuals, and potentially lack the benefits of DNA repair mechanisms afforded by meiosis. Does the apparent success of clonal plants contradict the severe costs of clonal reproduction suggested by theory? We examine how epigenetics may confer ecological advantages to clonal plants that could outweigh these evolutionary costs. Relying to various degrees on vegetative reproduction, the capacity to conserve or reverse gene regulation changes over cell divisions has clear potential for optimization of plasticity and acclimation in response to environmental variation encountered. Clonal plants may be one of the best examples of organisms taking advantage of epigenetic acclimation as an alternative to the slower mechanisms of adaptation through natural selection. If epigenetic processes are important in matching organismal response to the environment, this may prove to be a mechanism that will buffer plants against the challenges of current and future rapid environmental changes.Theory predicts that clonally reproducing plants evolve at slower rates, risk accumulating more mutations than sexuals, and potentially lack the benefits of DNA repair mechanisms afforded by meiosis mutational meltdown, Lynch et al. 1993; Muller's ratchet, Muller 1964). This suggests they are successful for evolutionarily short periods of time and under stable environments (Silvertown 2008). Yet, clonality in plants is widespread and includes species that span heterogeneous environments, are long-lived and face a range of environmental changes during their lifetime, and have survived major climatic changes such as those of the Pleistocene. Today, clonal plants make up perhaps 40 % of our planet's flora (Tiffney and Niklas 1985) dominate grasslands, deserts, wetlands, and tundras as major primary producers, comprise some of our most important crops, including almost all bioenergy crops, and feature many of the most invasive plants. Some of earth's largest, tallest, oldest, most extensive, and rarest plants are clonal. Being extremely modular organisms, clonal plants, whether large integrated clones, or fragmented into Communicated by C. Holzapfel.