We report on the resonant coupling between localized surface plasmon resonances (LSPRs) in nanostructured Ag films, and an adsorbed monolayer of Rhodamine 6G dye. Hybridization of the plasmons and molecular excitons creates new coupled polaritonic modes, which have been tuned by varying the LSPR wavelength. The resulting polariton dispersion curve shows an anticrossing behavior which is very well fit by a simple coupled-oscillator Hamiltonian, giving a giant Rabisplitting energy of ∼400 meV. The strength of this coupling is shown to be proportional to the square root of the molecular density. The Raman spectra of R6G on these films show an enhancement of many orders of magnitude due to surface enhanced scattering mechanisms; we find a maximum signal when a polariton mode lies in the middle of the Stokes shifted emission band.PACS numbers: 71.36.+c,73.20.Mf, There is currently considerable interest in the interaction between excitonic and photonic states, as a means of modifying the photophysical properties of a system. Potential novel applications include lasers, 1 optical switches, 2 and sensors.3 In microcavities, mixing of exciton and photon modes leads to the formation of new polaritonic states, and has been observed in both organic 4,5,6 and inorganic systems. 7 More recently, coupling has been observed between excitonic and plasmonic states for semiconductor heterostructures.8,9 Localized plasmons are the subject of many current investigations, as they can dramatically alter the optical properties of a locally situated molecule: enhancement and confinement of the excitation field has important consequences in surface enhanced Raman scattering (SERS).10 Furthermore, localized surface plasmon resonances (LSPRs) can be engineered to produce large modifications in fluorescence intensity and lifetime.11,12 Due to this, the interaction between localized plasmon modes and excitonic states has been studied recently for a variety of nanostructured systems: these include nanoparticles, 13,14 nanorods, 15 nanovoids, 16 and subwavelength hole arrays. 17 For all these systems, strong coupling is manifested as an anticrossing behavior in the dispersion curve of the plasmon mode at the energy of the uncoupled exciton mode, indicating the formation of a hybridized exciton-plasmon polariton state; the resulting mode splitting is determined by the coupling strength of the two systems.In this work, we report on the resonant coupling between LSPRs in nanostructured silver films (NSFs), and two different excitonic states in an adsorbed dye, and we demonstrate the importance of this mechanism for SERS. The coupling strength was tuned by varying the LSPR wavelength from 450 to 750 nm; the resulting excitonplasmon polariton peak positions are very well fit by a three-coupled-oscillator Hamiltonian, which gives a Rabisplitting energy comparable to the largest values reported to date. Raman spectra have been taken for each film at two different wavelengths, and in both cases we find a maximum signal enhancement when the middle of t...