2020
DOI: 10.1111/pirs.12552
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Spatial models for online retail churn: Evidence from an online grocery delivery service in Madrid

Abstract: This paper presents evidence of the significant role that geography plays in customer churn behaviour in online retail. In an urban environment, mimetic behaviours are found to affect nearby individuals. This novel approach is based on the idea that customer churn is not randomly distributed across the map. This paper analyses more than 2,000 spatially georeferenced customers and demonstrates that customers show different patterns when deciding to cease activity, and that other factors besides spatial autocorr… Show more

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Cited by 8 publications
(3 citation statements)
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References 55 publications
(79 reference statements)
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“…Online grocery is unique in its ability to directly attract shoppers into the store. One study conducted in Europe found that the majority of shoppers for a top online grocer found the retailer through promotions on search engines, social media, and email [120]. However, once in the online grocery platform, studies suggested that promotions may be less common compared to in brick-and-mortar stores.…”
Section: The Online Food Retail Landscapementioning
confidence: 99%
“…Online grocery is unique in its ability to directly attract shoppers into the store. One study conducted in Europe found that the majority of shoppers for a top online grocer found the retailer through promotions on search engines, social media, and email [120]. However, once in the online grocery platform, studies suggested that promotions may be less common compared to in brick-and-mortar stores.…”
Section: The Online Food Retail Landscapementioning
confidence: 99%
“…Customer churn is addressed in many industries such as telecommunication [10][11][12][13], peer-to-peer lending market [14], retail industry [15,16], and banking [17,18]. As it is obvious, the telecom industry mostly conducts churn analysis in order to keep the customers in the existing company by analyzing the customer specifications and behaviors.…”
Section: Introductionmentioning
confidence: 99%
“…Churn analysis has been carried out in different industries in the academic literature. The most intense studies focus on B2C business models such as telecommunication [2], [4]- [10], financial services [11]- [14], and retail [15]- [17] industries. However, few studies have been conducted considering the B2B business model.…”
Section: Introductionmentioning
confidence: 99%