“…Since 2000, China has added 64.5 million mu (1 mu=1/15 ha) of cultivated land and built 600 million mu of farmland with high yields and stability through land consolidation, thereby effectively promoting the vitalization and intensive use of land resources in rural areas (Jiang et al, 2017). In recent years, research on land consolidation has focused on the aspects such as the related theory (Long, 2014;Yan et al, 2015), potential and performance evaluations (Tu et al, 2015;Zhang et al, 2017), planning and designing model (Yan et al, 2016), project types and measures (Liu, 2011), landscape ecological benefits (Wang and Zhong, 2017), and operational supervision mechanisms (Liu et al, 2012), while barely addressing the multi-functionality of land consolidation (Zhang et al, 2018) and its relationship with rural transformation development (Long, 2012;Yu et al, 2018). Based on the key elements affecting rural development, this paper illustrates the essence of and reciprocity between rural vitalization and land consolidation in the new era, analyzes the regional implementation of land consolidation within the context of rural vitalization, and renders vital suggestions towards land consolidation in the future in order to provide a solid theoretical basis for the comprehensive vitalization of the rural population, land, and industry.…”