“…In addition, many scholarly discussions analyzed that the preference of considering economic reasons (improved infrastructure and connectivity) over emotional reasons (intrinsic attributes) may vary from developed country to developing country setting (Srivastava et al, 2020;Zaban, 2019;Chandan and Kumar, 2019). In a developing country setting (India), people are buying real estate in the Indian holy cities based on spurring infrastructure, connectivity and rising potential of the real estate market (economic reasons) because, in western countries, economic reasons impact behavioral real estate have become a mature concept (Mittal et al, 2021;Shinde, 2020;Baranwal et al, 2019). Hence, talking about the importance of real estate and infrastructure as a significant tool to urbanize the economic pattern of the holy city in India has now become the need of the hour and also this is considered as a timely business decision for the developers to cater for the growing demand of real estate in the Indian holy cities, where real estate and infrastructure demand is spurring and the real estate industry is yet to mature in Indian holy cities (Arora and Singh, 2019;Giudice et al, 2019).…”