The fluorescent response, L, of plastic scintillators such as NE102 has been measured for a variety of heavy ions, Z = 1-35, at near-normal incidence with energies ranging from a few MeV to over a hundred MeV. The response in general is non-linear with L ~ f(Z, A)E 1.6 in the region E/A < 15 MeV/amu. The light output is best described however, as a function of the ion range in the scintillator, R, with L oc Zt.22(R-O.O4Z), where R is in mg/cm 2. Such an expression also appears to describe the response of other scintillators, such as NaI(T1), for heavy ions. Scintillation efficiency, dL/dE, and specific fluorescence, dL/dx, have been deduced from the plastic scintillator data. These quantities do not appear to be simple functions of the ion energy loss, dE/dx. The results can be described using simple models which include the effects of secondary electrons, however.