The D‐π‐A type phosphonium salts in which electron acceptor (A=‐+PR3) and donor (D=‐NPh2) groups are linked by polarizable π‐conjugated spacers show intense fluorescence that is classically ascribed to excited‐state intramolecular charge transfer (ICT). Unexpectedly, salts with π=‐(C6H4)n‐ and ‐(C10H6C6H4)‐ exhibit an unusual dual emission (F1 and F2 bands) in weakly polar or nonpolar solvents. Time‐resolved fluorescence studies show a successive temporal evolution from the F1 to F2 emission, which can be rationalized by an ICT‐driven counterion migration. Upon optically induced ICT, the counterions move from ‐+PR3 to ‐NPh2 and back in the ground state, thus achieving an ion‐transfer cycle. Increasing the solvent polarity makes the solvent stabilization dominant, and virtually stops the ion migration. Providing that either D or A has ionic character (by static ion‐pair stabilization), the ICT‐induced counterion migration should not be uncommon in weakly polar to nonpolar media, thereby providing a facile avenue for mimicking a photoinduced molecular machine‐like motion.