The CN(B2Z+-X2Z+) emission spectrum, produced in the dissociative excitation reaction of BrCN with Ar(3Po,2) at thermal collision energy, was observed by using the flowing afterglow method. The effect of collisional relaxation of the excited electronic states of CN by the ground-state Ar atoms was minimized by lowering the ambient argon pressure to less than 10 mTorr. The "nascent" rovibrational distribution of CN(B2Z+) was determined by spectral simulation. A surprisal analysis of the nascent rovibrational distribution of CN(B2Z+) indicated that the dominant pathway of the reaction of BrCN with Ar(3Po,2) was energy transfer, instead of argon complex formation of ion-pair exciplex formation.