The electronic spectrum of a cold molecular beam of zirconium dioxide, ZrO 2 , has been investigated using laser induced fluorescence (LIF) in the region from 17 000 cm −1 to 18 800 cm −1 and by massresolved resonance enhanced multi-photon ionization (REMPI) spectroscopy from 17 000 cm −1 -21 000 cm −1 . The LIF and REMPI spectra are assigned to progressions in theà 1 B 2 (ν 1 , ν 2 , ν 3 ) ←X 1 A 1 (0, 0, 0) transitions. Dispersed fluorescence from 13 bands was recorded and analyzed to produce harmonic vibrational parameters for theX 1 A 1 state of ω 1 = 898(1) cm −1 , ω 2 = 287(2) cm −1 , and ω 3 = 808(3) cm −1 . The observed transition frequencies of 45 bands in the LIF and REMPI spectra produce origin and harmonic vibrational parameters for theà 1 B 2 state of T e = 16 307(8) cm −1 , ω 1 = 819(3) cm −1 , ω 2 = 149(3) cm −1 , and ω 3 = 518(4) cm −1 . The spectra were modeled using a normal coordinate analysis and Franck-Condon factor predictions. The structures, harmonic vibrational frequencies, and the potential energies as a function of bending angle for theà 1 B 2 and X 1 A 1 states are predicted using time-dependent density functional theory, complete active space selfconsistent field, and related first-principle calculations. A comparison with isovalent TiO 2 is made.