In conventional spectroscopy, transitions between electronic levels are governed by the electric dipole selection rule because electric quadrupole, magnetic dipole, and coupled electric dipole-magnetic dipole transitions are forbidden in a far field. We demonstrated that by using nanostructured electromagnetic fields, the selection rules of absorption spectroscopy could be fundamentally manipulated. We also show that forbidden transitions between discrete quantum levels in a semiconductor nanorod structure are allowed within the near-field of a noble metal nanoparticle. Atomistic simulations analyzed by an effective mass model reveal the breakdown of the dipolar selection rules where quadrupole and octupole transitions are allowed. Our demonstration could be generalized to the use of nanostructured near-fields for enhancing light-matter interactions that are typically weak or forbidden.absorption spectra | plasmonics | quantum dot | exciton L ight-matter interactions that govern most forms of spectroscopy, light harvesting, optical imaging, photodetection, optical communications, and data storage are conceptually founded on the laws of far-field optics (1, 2). Electronic and vibrational transitions excited by the electromagnetic (EM) field of light involve the motion of electrons and atoms on the length scale of 1 Å, the typical size of a molecule. Because the size (r) of a molecule is 10 3 times smaller than the wavelength (λ) of the light, it is common to approximate that a molecule subjected to light experiences a uniform electric field (1, 2). Spatial variations of this field across the molecule are neglected in the far-field limit. In this limit, the electric field can excite only those transitions that involve the induction of an electric dipole moment across the molecule, which is assumed to be a point (3). The latter is commonly postulated in the form of the electric dipole selection rule (4); however, a range of transitions that are important for spectroscopies such as circular dichroism, Raman scattering, Raman optical activity, singlet-triplet transitions, and magneto-optical phenomena are forbidden in an electric far-field. Common examples include electric quadrupole (q), magnetic dipole (m), and coupled electric dipole-magnetic dipole excitations (μ·m) (2,5).By the use of nanostructures (6-9), photonic crystals (10), or complex laser interference excitation schemes (11, 12), it is possible to engineer electromagnetic fields of light with spatial variations on the nanoscale approaching molecular length scales and to achieve optical phenomena beyond those allowed by conventional far-fields (13, 14). Jain et al. showed that magneto-optical Faraday rotation of a magnetic nanocrystal could be resonantly enhanced by placing it within the near-field of a plasmonic nanoshell, possibly via enhancement of the quadrupolar and μ·m transitions in the strongly graded electric field near the nanostructure (9). Tang and Cohen (11,12) recently showed that at the nodes of a standing wave of circularly polarized light...