Speculations on the relationship between soap opera and melodrama

Gledhill, Christine

doi:10.1080/10509209209361397

Cited by 33 publications

(7 citation statements)

References 1 publication

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“…Historically, the soap opera or telenovela was developed as a woman’s form, designed to influence women’s behaviors as consumers and address female desire (Gledhill, 1992). Thus, the telenovela is an appropriate genre for East Los High ’s target audience of Latina women.…”

Section: East Los High: a Case Studymentioning

confidence: 99%

The Value of Media Studies Approaches for the Evaluation of Entertainment Education: A Case Study of East Los High

Kim

Noriega

2019

Health Educ Behav

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As entertainment education (EE) becomes an increasingly popular medium for delivering health information, evaluation of EE is key to better understanding how it not only influences audiences but also how it can be better implemented. We suggest that EE evaluation has largely focused on impact while its implementation, specifically through narrative, characters, and genre, has remained unexplored. We propose drawing from theories and methods used in media studies to complement current approaches to understanding and evaluation of EE that can help improve EE for health education. East Los High serves as a case study, through which we examine the characters and the narrative demands of the telenovela genre to reveal a disproportional depiction of Latino men and women that ultimately replays familiar Latino stereotypes of criminality and exaggerated sexuality. We discuss the implications this has on the show’s ability to do public health work.

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Section: East Los High: a Case Studymentioning

confidence: 99%

The Value of Media Studies Approaches for the Evaluation of Entertainment Education: A Case Study of East Los High

Kim

Noriega

2019

Health Educ Behav

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“…Alluding to a common practice and aesthetic convention (‘all the usual’), my interview partners used ‘telenovela’ and, more often, ‘drama’ to point to an organizing principle and aesthetic convention of lesbian relationships. A telenovela emphasizes polarized moral forces, expressed in personal and familial terms, while extending beyond the biological family into all areas of social (and public) life (Gledhill, 1992 in Lopez, 1995: 260). This use of ‘drama’ and melodramatic excess emphasizes the ways in which collective yet individual experiences of pain are understood and reproduced through mass media popular culture (Berlant, 2008: 13).…”

Section: Lesbian Dramamentioning

confidence: 99%

The lesbian complaint: On kinship, genre and being public

Preser

2016

European Journal of Cultural Studies

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This article discusses lesbian relationships dissolutions and the stories about them. Applying a narrative approach, the critical reading of breakup stories which are conceptualized as dramas by their participants seeks to problematize the distinction between private and public, respectable and scandalous, normative and deviant, and constructive and destructive in order to discuss queer publics and some longings that are attached to them. While the contingency between the institution of family and the politics of belonging in lesbian and gay lives has been intensively scrutinized and criticized by scholars and activists alike, questions regarding the forms of publics and belonging that emerge as a result of kinship failure are yet to be explored. Building on in-depth interviews and inspired by critical intervention into questions of counterpublics, I ask how intimate stories of relational dramas are narrated in an era of compulsory happiness.

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“…As Christine Gledhill points out, most Urdu drama serials of the melodramatic mode 'explore terminal conflict between polarized moral forces that run through the social fabric in personal and familiar terms in extending beyond the biological family into areas of social life'. 28 In its melodramatic mode, the Urdu drama serial brings to the surface all that is often taboo or difficult to address in real life. By personalising topical, often controversial issues, melodrama 'helps understand the social and the political, only as they touch on the moral identities and the relationships of individuals'.…”

Section: Pakistan Television and Urdu Drama Serialsmentioning

confidence: 99%

From genre tozanaana: Urdu television drama serials and women's culture in Pakistan

Kothari¹

2005

Contemporary South Asia

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Since the introduction of television to Pakistan in 1964, Urdu drama serials have enjoyed widespread popularity. This essay explores the ways in which the zanaana, or women's sphere, was negotiated by these serials, particularly during the years of General Zia ul-Haq's regime and its immediate aftermath in the 1980s and 1990s. Legislation aimed at policing women's visibility and participation in the public sphere was one of the key elements of his regime's 'Islamisation' project that continues to exert widespread political, social and cultural influence. However, television's domestic address and viewing context intensifies and complicates the relationship between the private and public; the very fault-line that causes patriarchal Islamism so much anxiety in relation to women. This essay focuses on the production, consumption and textuality of Urdu drama serials in the 1980s and 1990s. These narratives deal primarily with women's lives, are written mostly by women and, invariably, are viewed by a large female audience. They contribute to the development of women's culture in both private and public spaces. The essay develops the concept of zanaana to examine how these serials open up discursive sites where women resist, transgress and negotiate their prescribed limits in an Islamist patriarchal society.

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Speculations on the relationship between soap opera and melodrama

Cited by 33 publications

References 1 publication

The Value of Media Studies Approaches for the Evaluation of Entertainment Education: A Case Study of East Los High

The Value of Media Studies Approaches for the Evaluation of Entertainment Education: A Case Study of East Los High

The lesbian complaint: On kinship, genre and being public

From genre tozanaana: Urdu television drama serials and women's culture in Pakistan

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