The luminescent and mesomorphic properties of a series of metal complexes based on hexacatenar 2,2′:6′,2′′‐terpyridines are investigated using experimental methods and density functional theory (DFT). Two types of ligand are examined, namely 5,5′′‐di(3,4,5‐trialkoxyphenyl)terpyridine with or without a fused cyclopentene ring on each pyridine and their complexes were prepared with the following transition metals: ZnII, CoIII, RhIII, IrIII, EuIII and DyIII. The exact geometry of some of these complexes was determined by single X‐ray diffraction. All complexes with long alkyl chains were found to be liquid crystalline, which property was induced on complexation. The liquid‐crystalline behaviour of the complexes was studied by polarising optical microscopy and small‐angle X‐ray diffraction. Some of the transition metal complexes (for example, those with ZnII and IrIII) are luminescent in solution, the solid state and the mesophase; their photophysical properties were studied both experimentally and using DFT methods (M06‐2X and B3LYP).