We propose the creation of artificial nematic-orbit coupling in spin-1 Bose-Einstein condensates, in analogy to spin-orbit coupling. Using a suitably designed microwave chip the quadratic Zeeman shift, normally uniform in space, can be made to be spatially varying, leading to a coupling between spatial and nematic degrees of freedom. A phase diagram is explored where three quantum phases of the nematic order emerge: easy-axis, easy-plane with single-well and easy-plane with double well structure in momentum space. By including spin-dependent and spin-independent interactions, we also obtain completely the low energy excitation spectra in these three phases. Lastly, we show that the nematic-orbit coupling leads to commensurate and incommensurate nematic density waves in relation to the period λT of the cosinusoidal quadratic Zeeman term. Our results point to the rich possibilities for manipulation of tensorial degrees of freedom in ultracold gases without requiring Raman lasers, and therefore, obviating light-scattering induced heating.