Spiritual motivation, work culture and work ethos as predictors on merchant satisfaction through service quality of street vendors in Badung market, Bali, Indonesia

Abstract

The real growth of the economy of street vendors in Badung Market, Bali has been increasing rapidly from year to year. Based on spiritual motivation, work culture and work ethos, and supported by the level of service quality and customer satisfaction, the research was conducted in relation to spiritual motivation, work culture and work ethos as predictors of merchant satisfaction through service quality of street vendors in Badung market. The population of the research was the entire street vendors in Badung Market. The numbers of qualified sample were 140 respondents. The variable measurement was conducted by using the Likert scale. The study used the structural equation modeling (SEM) for model analysis. The results showed that the effect of spiritual Motivation variable on Service Quality variable was significant and positive. The effect of work Culture variable on Service Quality variable is significant positive. The effect of Work Ethos variable on Service Quality variable is significant and positive. Spiritual Motivation latent variable on Merchants Satisfaction variable is significant and positive. The effect of Work Culture variable on Merchants Satisfaction variable is significant and positive. The effect of Work Ethic variable on Merchants Satisfaction variable is significant and positive. The effect of Service Quality variable on Merchants Satisfaction variable is significant and positive. Thus, It can be stated that the merchant satisfaction changes are affected by spiritual motivation, work culture, work ethos and that the street vendor improve service quality.

The Impact of Urban Culture on Street Vending: A Path Model Analysis of the General Public's Perspective

“…A total number of 384 participants will be required to gain a 95% confidence interval for a population that exceeds one million persons with a marginal error of ±5%. We managed to collect 425 reliable responses that are acceptable, taking Urban culture (Reuveni, 2002;Wardrop, 2006;Tamilarai and Angayarkanni, 2016;Alvi and Mendoza, 2017;Wibisono and Catrayasa, 2018) My into consideration the limitations of this paper (see section Limitations and Recommendations for Further Research).…”

“…This study examines the relationship between urban culture and street vending, since the literature on this topic is quite sparse (Tamilarai and Angayarkanni, 2016 ; Wibisono and Catrayasa, 2018 ). Scholarly research has focused on street vendors who choose their profession willingly for cultural reasons, and who have a spiritual motivation that gives them satisfaction, enabling them to provide high-quality services in the perception of their clients (Wibisono and Catrayasa, 2018 ).…”

“…This study examines the relationship between urban culture and street vending, since the literature on this topic is quite sparse (Tamilarai and Angayarkanni, 2016 ; Wibisono and Catrayasa, 2018 ). Scholarly research has focused on street vendors who choose their profession willingly for cultural reasons, and who have a spiritual motivation that gives them satisfaction, enabling them to provide high-quality services in the perception of their clients (Wibisono and Catrayasa, 2018 ). Understanding of this relationship between culture and street vending needs to be enriched, since research has yielded contradictory statistical results (Voiculescu, 2014 ; Tamilarai and Angayarkanni, 2016 ; Alvi and Mendoza, 2017 ; Wibisono and Catrayasa, 2018 ).…”

“…Scholarly research has focused on street vendors who choose their profession willingly for cultural reasons, and who have a spiritual motivation that gives them satisfaction, enabling them to provide high-quality services in the perception of their clients (Wibisono and Catrayasa, 2018 ). Understanding of this relationship between culture and street vending needs to be enriched, since research has yielded contradictory statistical results (Voiculescu, 2014 ; Tamilarai and Angayarkanni, 2016 ; Alvi and Mendoza, 2017 ; Wibisono and Catrayasa, 2018 ). Few studies have taken account of the fact that low-income customers prefer to shop in neighboring streets at low prices and to spend only a short time doing so (Yatmo, 2009 ; Tamilarai and Angayarkanni, 2016 ).…”

“…The model is tested empirically, using a survey of the general public's attitudes toward street vending and corresponding factors in the context of Baghdad. Researchers have reviewed public policies on street vending on the basis of national data (Ilahiane and Sherry, 2008 ; Lyons, 2013 ) and have interviewed street vendors to identify their characteristics (Reid et al, 2010 ; Tengeh and Lapah, 2013 ; Wibisono and Catrayasa, 2018 ). However, there remains a need to understand public opinions on street vending before reviewing public policies on this activity (Chai et al, 2011 ).…”