“…Hence, given its exploratory and theory-building nature, PLS-SEM is the most appropriate method for this research. Secondly, we developed a complex model in terms of both the number of relationships and also the inclusion of both direct and moderated effects between constructs, for which PLS offers robust solutions (Hair, Hult, Ringle, & Sarstedt, 2017;Kurt, Yamin, Sinkovics, & Sinkovics, 2016). Finally, with PLS-SEM, the sample size must meet only minimal requirements in order for robust statistical power to be gained (Hair, Sarstedt, Pieper, & Ringle, 2012;Henseler et al, 2009;Lohmöller, 1989).…”