2017
DOI: 10.1080/09523367.2017.1403901
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Sport as a Factor of Nation Branding: A Quantitative Approach

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Cited by 15 publications
(8 citation statements)
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“…There is a relationship between sport and diplomacy. The literature on sports diplomacy discusses how sport can serve diplomatic interests through international sporting events (Grix and Brannagan, 2016; Keys, 2017; Kobierecki and Strożek, 2017; Merkel, 2008; Murray, 2012; Murray and Pigman, 2014; Qingmin, 2013). In this line, Metzger and Özvatan (2020), in their analysis of football games, borders, and politics between Germany and Turkey, maintain that the diversity of national teams and their publicity facilitate the movement of boundaries in the politics of possession and that international football competitions also constitute possessed games.…”
Section: Literature Reviewmentioning
confidence: 99%
“…There is a relationship between sport and diplomacy. The literature on sports diplomacy discusses how sport can serve diplomatic interests through international sporting events (Grix and Brannagan, 2016; Keys, 2017; Kobierecki and Strożek, 2017; Merkel, 2008; Murray, 2012; Murray and Pigman, 2014; Qingmin, 2013). In this line, Metzger and Özvatan (2020), in their analysis of football games, borders, and politics between Germany and Turkey, maintain that the diversity of national teams and their publicity facilitate the movement of boundaries in the politics of possession and that international football competitions also constitute possessed games.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The image of a nation through sports is usually associated with organizing major sporting events, while winning in sports has been considered with a lot of prestige (Kobierecki & Strożek, 2017). Sports can be considered a unique case of world politics, which as a policy field at the global level is regulated by nongovernmental organizations or organizations (Chatzigianni, 2018).…”
Section: Islamic Solidarity Games As a New Dynamics Of The Strength Of The International Sports Systemmentioning
confidence: 99%
“…Mit der Ausrichtung durch die BRICS-Staaten sind aber weitere Motive hinzugekommen. Für diese stellen die eigenen globalen Präsentationsmöglichkeiten durch das Event, verbunden mit einer erhofften Zunahme an Bekanntheit im Sinne des "Nation Branding[s]" (Nauright, 2013;Kobierecki & Strożek, 2017) sowie ein potenzieller Imagegewinn (Gripsrud, Nes & Olsson, 2010), ebenfalls zentrale Motive dar. Hinzu kommt, dass Sportgroßveranstaltungen auch verstärkt als Instrument eingesetzt werden, das im Sinne der Popularitäts-und Legitimationssteigerung von Regierungen oder Verbänden die nationale Öffentlichkeit beeindrucken soll.…”
Section: Die Vergabe Von Sportgroßveranstaltungenunclassified