2019
DOI: 10.1016/j.smr.2018.10.001
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Sport as a vehicle for health promotion: A shared value example of corporate social responsibility

Abstract: Professional sport organizations are increasingly encouraging physical and mental wellness by developing and deploying health promotion activities via socially responsible programming and messaging. However, delivery, deployment, and scope issues, all of which limit observable and sustainable impacts on health promotion and behavior, encumber many socially responsible programs. The authors frame the study using a shared value perspective to demonstrate that sport managers can effectively promote health when th… Show more

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Cited by 44 publications
(71 citation statements)
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References 80 publications
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“…Moreover, participating in sports (egalitarian, elite, and entertainment sports) favor mental health [18]. Apart from the physical exercise aspect of practicing a sport, which is known to have positive effects on mental health, the most prevalent effects of sport lie in expanding and strengthening social networks, a variable that is associated with a better perceived wellbeing [19].…”
Section: Lower Back Pain and Healthy Behaviorsmentioning
confidence: 99%
“…Moreover, participating in sports (egalitarian, elite, and entertainment sports) favor mental health [18]. Apart from the physical exercise aspect of practicing a sport, which is known to have positive effects on mental health, the most prevalent effects of sport lie in expanding and strengthening social networks, a variable that is associated with a better perceived wellbeing [19].…”
Section: Lower Back Pain and Healthy Behaviorsmentioning
confidence: 99%
“…Thus, at the level of statistical observations we get confirmation of the understanding of the significance of professional social responsibility with localization within specific enterprises and a high status value "own safety and the safety of others" and "well-being of loved ones" in the system of value orientations of professional communities of the region [11,17,29].…”
Section: Discussionmentioning
confidence: 60%
“…Undoubtedly, modern professional sport generates business values but it should also focus on developing social values. It is extremely important to maintain an appropriate balance in this respect [32]. It should not be forgotten that professional sport is, however, a highly speci c business activity and, as Smith and Stewart [29] note, requires a speci c approach as it has both commercial and cultural dimensions.…”
Section: Discussionmentioning
confidence: 99%