Sport-event portfolios: An analysis of their ability to attract revenue from tourism

Abstract

Some cities strategically plan multiple small and medium-size sport events on different dates in their annual calendar of activities and avoid focusing on a single event of great magnitude. This is how the concept of a sport-event portfolio arises. This article aims to present a method to quantify the injection of sports-tourism money into a city from a portfolio of events. This methodology is applied to the portfolio of a small town with a policy oriented toward the promotion of tourism through the organization of sport events. The income generated by sports tourists in the 2017–2018 biennium is estimated using 1123 surveys conducted from four events included in the town’s portfolio. The research findings of this article are pioneers in the quantitative field of the study of event portfolios. This provides new opportunities for planning a strategy to attract tourism revenues.

Ibiza dances to the rhythm of pedals: The motivations of mountain biking tourists competing in sporting events

“…This approach avoids the use of multipliers by limiting measurement to immediate expenditure directly related to event visitation and provides a practical method to measure economic potential ( Buning et al, 2016 ; Davies, Coleman, & Ramchandani, 2013 ; Perić, Dragičević, & Škorić, 2019 ). In line with Salgado-Barandela, Barajas, and Sánchez-Fernández (2019) , in order to estimate the amount of money that a given event can attract, the number of event participants are multiplied by the average expenditure at the event by the number of days. Table 5 shows the estimated economic impact of the sports event.…”

Event portfolio management: An emerging transdisciplinary field of theory and praxis

“…On the other hand, formalized portfolios are planned structures methodically managed by a deliberate strategy ( Ziakas, 2019b ). The vast majority of portfolios to date are organic, given the novelty of the phenomenon as a strategic policy tool (e.g., Almeida et al, 2019 ; Clark & Misener, 2015 ; Pereira et al, 2015 ; Presenza & Sheehan, 2013 ; Salgado-Barandela, Barajas, & Sánchez-Fernández, 2019 ; Ziakas, 2010 ). Formalized ones are gradually increasing, with prominent examples including the cities of Auckland, Edinburgh, Gold Coast, and Gothenburg, or national regions and countries, such as New Zealand, Scotland and Wales ( Antchak et al, 2019 ).…”

“… Book, Goodfellow Monograph Integrates theory and practice for event portfolio management. Salgado-Barandela, J., Barajas, Á., & Sánchez-Fernández, P. (2019) . Sport event portfolios: An analysis of their ability to attract revenue from tourism.…”

Deporte y regulación: nuevos escenarios y desafíos. Actas del XI Congreso Iberoamericano de Economía del Deporte

“…A partir de la metodología desarrollada por Salgado et al (2019) se plantean dos opciones de medición. En la opción 1 se aplica el intervalo de confianza al gasto medio diario por persona y al número de días medio de estancia.…”