Coil design and performance analysis are critical for the electromagnetic forming (EMF) process. However, previous studies have paid little attention to the coil conductivity, and the influence of eddy current effects in coil conductors on the forming process has not been well understood. This work aims to address these problems through numerical and experimental investigations. It is found that, due to the eddy current effects, the uneven current distribution appears in the coil conductors that should be considered when analysing the forming process, especially for the cases with large heights of coil conductors. Meanwhile, an important and interesting discovery is that the eddy current effects can greatly reduce the sensitivity of the coil conductivity with respect to the workpiece deformation, the Joule heating and the temperature rise in the coil. For instance, compared to a forming system with a copper coil, the forming height of the workpiece in the forming system with an AA5083-O coil is reduced by less than 5 % under the same discharge energy, while the copper conductivity is 3.3 times that of the latter. These results are helpful to understand the EMF process and achieve the optimal design of coils.This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.