Stabilities and thermodynamics of uranyl(II) and thorium(IV) complexes of 2-mercaptoethanol

Sαxena, R. S.; Khandelwal, G. L.

doi:10.1007/bf00912796

Cited by 2 publications

(1 citation statement)

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“…The challenges of global warming have led nations and people develop high concern for environmental protection and as a result, a new format of business has emerged known as Green Business. The industries who claim that they are environment friendly and have concern for society are known as green industries, their marketing philosophy is termed as green marketing and their environment friendly products are known as green products (Saxena and Khandelwal, 2010).…”

Section: Figure 1 the Process Of Sustaining Competitive Advantagementioning

confidence: 99%

Green Marketing: Strategy for Gaining Sustainable Competitive Advantage in Industry 4.0

Purwanti¹,

Abadi²,

Suyanto³

2019

JMB

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This study would like to explains conceptual green marketing and its role as a source sustainable competitive advantage in industrial revolution 4.0. The environmental issue is a sizzling topic nowadays as almost every country’s government and society has started to be more aware of these issues. Plus, there is currently a phenomenon of industrial revolution 4.0 which demands business practices to be more consumer-oriented. Public concern over environmental damage has made marketers know the needs and value of environmentally friendly marketing, namely green marketing. which is a new strength to create a sustainable competitive advantage. This study is a library research gathering and analyzing information from related references and theories, which have become the basic foundation and sources in analyzing problems in this research. This study seeks to offer Green Marketing ideas as the latest approach in dealing with various business threats. The results show that green marketing able to encourage companies to prepare themselves faster and better, the definition of green marketing has changed over time according to the growing relevance of environmental sustainability.

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Section: Figure 1 the Process Of Sustaining Competitive Advantagementioning

confidence: 99%