Stackelberg model based game theory approach for assortment and selling price planning for small scale online retailers

Saberi, Zahra; Saberi, Morteza; Hussain, Omar Khadeer; Chang, Elizabeth

doi:10.1016/j.future.2019.05.066

Cited by 18 publications

(7 citation statements)

References 33 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…(1) cold chain transport and path optimization of fresh produce [9,10], with research methods being mainly algorithmic [11,12]. (2) Contractual coordination of fresh produce supply chains [13,14], with game theory as the main method [15,16]. (3) Fresh produce supply chain process optimization [17,18], the main method is empirical analysis [19,20].…”

Section: Fresh Products Supply Chain Coordinationmentioning

confidence: 99%

Contract Coordination of Fresh Agri-Product Supply Chain under O2O Model

Yang

Xiong

et al. 2022

Sustainability

View full text Add to dashboard Cite

The development of the fresh-food e-commerce has led scholars to pay more attention to research on the agricultural product supply chain. This paper analyses the operation mode of the new O2O retail fresh supply chain by constructing the Stackelberg game model, takes the freshness and freshness-keeping efforts of fresh agricultural products as the main considerations, and analyses and compares the overall income of the supply chain under different decision-making modes. The results of the study show that: (1) In a centralized decision-making model, collaboration between suppliers and retailers online and offline can increase their respective revenues, and overall supply chain profits increase as the proportion of collaboration increases; (2) compared to decentralized decision-making, revenue-sharing contracts can increase the overall profitability of supply chain members and the supply chain when the revenue sharing factor is relatively high in the case of online and offline channel collaboration; (3) finally, the impact of revenue-sharing contracts on supply chain profitability is discussed through numerical analysis.

show abstract

Section: Fresh Products Supply Chain Coordinationmentioning

confidence: 99%

Contract Coordination of Fresh Agri-Product Supply Chain under O2O Model

Yang

Xiong

et al. 2022

Sustainability

View full text Add to dashboard Cite

show abstract

“…The maxi-min mathematical model of game theory was used for selecting the appropriate marketing strategy with respect to rival's strategies for two brands of beverage manufacturer (Baradaran, 2019). A game-theoretical model with two strategies is developed to support the small-scale e-tailer in assortment planning (AP) decision-making (Saberi et al, 2019). The first strategy offers the product with supreme quality by procuring it from the main powerful supplier as a non-cooperative Stackelberg supply chain model in which the supplier plays a leader and the e-tailor is a follower; the second strategy offers the product from a less popular brand as an assortment planning problem model while considering utility degradation of providing alternative brand to the customers.…”

Section: Game Theory and Marketingmentioning

confidence: 99%

A game theory approach to selecting marketing-mix strategies

Abedian

Amindoust

Maddahi

et al. 2021

JAMR

View full text Add to dashboard Cite

PurposeAdopting efficient marketing strategies is a challenging task in a competitive market place involving complex marketing planning, techniques and mechanisms to identify the best course of action under these circumstances and finding optimal solutions or stable outcomes. Decisions and strategies of competitors in the market influence the selection of the appropriate marketing strategy. The main purpose of this paper is to develop a mathematical methodology based on the game theory approach for planning optimal marketing-mix strategies in dynamic competitive markets, taking into account strategic foresight and interaction effects.Design/methodology/approachThe game theory approach, as a decision-making tool in conflict situations, is suggested for planning and adopting optimal marketing strategy. The main intellectual attraction of the game theory is essentially a question of how to act in gaming situations against highly rational opponents A kind of static, finite and non-cooperative game analytics approach has been developed for this issue, and the proposed model has been implemented to design optimal marketing strategies for two top brands of the automotive parts market in Iran.FindingsThe findings of this study show that the optimal marketing-mix strategy for brand A is pricing and for brand B is the product strategy.Practical implicationsGame theory and the Nash equilibrium model can provide a practical approach to find and adopt the right strategy, know competitors' movements and strategies and get more profit.Originality/valueThe integration of the game theory approach into the marketing mix framework has been adopted as a generalized model for marketing strategy planning and analysis as well as to resolve some shortcomings of the marketing mix framework. The Nash equilibrium model has been used to analyze the results. The incorporation of game theory into marketing models has the potential to enrich the scope of marketing modeling.

show abstract

“…Step 5: Equations (13) and (14) are used to update the velocities and positions of followers particles, respectively; compare the fitness functions of the particles; and retain the population best position in the memory library.…”

Section: Implementation Steps Of the Ipso Algorithmmentioning

confidence: 99%

“…Step 17: From the memory library, we choose particles to replace particles with worse fitness among the population, and the immune system generates a new generation of particles p 1 . Then, the algorithm continues to update the particle velocities and positions by using Equations (13) and (14).…”

Section: Implementation Steps Of the Ipso Algorithmmentioning

confidence: 99%

“…The followers make their optimal responses according to the leader's given strategy. Currently, many problems can be treated as leader-follower problems in reality, such as those between suppliers and retailers [13], between groups and subsidiaries, between central and local governments [14], and between defenders and multiple attackers [15].…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

An Intelligent Algorithm for Solving the Efficient Nash Equilibrium of a Single-Leader Multi-Follower Game

Liu

Jia

2021

Mathematics

View full text Add to dashboard Cite

This aim of this paper is to provide the immune particle swarm optimization (IPSO) algorithm for solving the single-leader–multi-follower game (SLMFG). Through cooperating with the particle swarm optimization (PSO) algorithm and an immune memory mechanism, the IPSO algorithm is designed. Furthermore, we define the efficient Nash equilibrium from the perspective of mathematical economics, which maximizes social welfare and further refines the number of Nash equilibria. In the end, numerical experiments show that the IPSO algorithm has fast convergence speed and high effectiveness.

show abstract

Stackelberg model based game theory approach for assortment and selling price planning for small scale online retailers

Cited by 18 publications

References 33 publications

Contract Coordination of Fresh Agri-Product Supply Chain under O2O Model

Contract Coordination of Fresh Agri-Product Supply Chain under O2O Model

A game theory approach to selecting marketing-mix strategies

An Intelligent Algorithm for Solving the Efficient Nash Equilibrium of a Single-Leader Multi-Follower Game

Contact Info

Product

Resources

About