Stakeholder Collaboration in The Development of Tourism Villages (Studies on Kandri Tourism Village, Gunungpati Subdistrict, Semarang City)

Abstract

The aim of this research was to formulate a mechanism of relations between stakeholders in the management of the tourist village of Kandri. The analytical method used in this study was the Mixed Method by combining quantitative approaches and qualitative approaches to analyze data. Data collection was done by key informant interviews, field observations and literature studies. The technique for determining key informants was snowball method. In-depth interviews were used using Mactor to find out the mechanism of relations between stakeholders. The identification results show that there were 7 stakeholders involved in the development of Kandri tourism village. The Semarang City Office of Culture and Tourism was an actor center in relationships that occur between stakeholders in the development of tourism villages. The mechanism of relations between stakeholders was based on Auth and the institutional rules that are owned include relations of coordination, communication, and cooperation. Formulation of the relationship mechanism can be done by making a joint work program. The making of the program was driven by the Semarang City Office of Culture and Tourism based on the results of stakeholder needs analysis. The work program will be adjusted to the autonomy and institutional rules.

Tourism Village Development through Media Extension and Marketing Promotion Communication

“…Integrated marketing communications (IMC) collaborate these marketing communication elements into the promotional media mix according to [34] there are several types of promotional media, namely public relations, advertising, billboards, direct marketing, sales promotion, social media, and internet, telephone and SMS (mobile), alternative media, and personal selling. The promotional media can be used partially or together, situationally depending on the target consumer (tourist) profile.…”

Agropolitan Tourism Village Strategies Based on SWOT Analysis

“…However, tourism in agribusiness areas requires diversification strategies in the form of product development, education and training, entrepreneurial management, marketing, maintaining good relations with customers, and support from the government (Yamagishi et al, 2020). This is confirmed by the research of Susilowati et al (2019) that stakeholders need to collaborate and synergize in developing tourism villages, that is, synergizing economic education and tourism education, with government support in the provision of facilities and infrastructure as well as environmental regulations. The role of the local community in tourist villages is also important for developing tourist villages.…”