Stakeholder Performance Measurement in Nonprofit Organizations

Leipnitz, Sigrun

doi:10.1002/nml.21117

Cited by 14 publications

(21 citation statements)

References 69 publications

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“…Consequently the level of donor's satisfaction corresponds to his/her feeling of organizational identification (i.e. that the donor belongs to the blood donation community and is its valuable member) as well as of loyalty to blood donation service [25]. Therefore, it appears that service quality is the essential element in ensuring donor loyalty and satisfaction and is heavily dependent on the local blood services teams.…”

Section: Itemmentioning

confidence: 91%

“…repeated) blood donor results from several points-of-interest in the donation process. First, service quality (reception, waiting, hemoglobin testing, venipuncture, cleanliness, friendliness and competence) determines satisfaction in terms of overall satisfaction and expectations of the donor [25]. Consequently the level of donor's satisfaction corresponds to his/her feeling of organizational identification (i.e.…”

Section: Itemmentioning

confidence: 98%

“…Although inconvenience because of time or location were the most common deterrents for blood donation in a college setting, student donors did not consider blood donation as painful, nor causing dizziness, nausea, bruises and absence from school [19], which could likely be determinants of future blood donations. In fact, blood donor satisfaction barometer developed by Leipnitz in collaboration with the German Red Cross Blood Donation Service [25] suggested that being a loyal (i.e. repeated) blood donor results from several points-of-interest in the donation process.…”

Section: Itemmentioning

confidence: 99%

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Factors associated with positive attitude towards blood donation among medical students

Gazibara

Kovačević

Marić

et al. 2015

Transfusion and Apheresis Science

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Section: Itemmentioning

confidence: 91%

Section: Itemmentioning

confidence: 98%

Section: Itemmentioning

confidence: 99%

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Factors associated with positive attitude towards blood donation among medical students

Gazibara

Kovačević

Marić

et al. 2015

Transfusion and Apheresis Science

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“…Large‐scale quantitative research is scarce. When performed, it is mostly based on single‐country, single‐period samples . In these studies, the typical donor is male, well educated, healthy, white, married with children, and has a rare blood type .…”

mentioning

confidence: 99%

Who donates? Cross‐country and periodical variation in blood donor demographics in Europe between 1994 and 2014

et al. 2017

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BACKGROUND Ageing European populations put pressure on national blood supplies, increasing the need for blood and donor base rejuvenation. Therefore, we investigate how European countries' blood donor populations differ and how they have evolved over the last 2 decades. Previous comparative research, based on 1994 Eurobarometer data, indicate that the typical donor is an educated, middle‐aged, white, married male. Other sociodemographic and socioeconomic correlates, such as employment status and type of community, are less clear. STUDY DESIGN AND METHODS Multilevel analyses are performed on repeated cross‐level data from the Eurobarometer (waves 1994, 2002, 2009, and 2014) to compare information on “ever having donated” across sociodemographic categories, countries, and periods. RESULTS There are consistent but moderate country and period differences. The donor population rose to become largest in most countries by 2009, and stabilized thereafter. Over the studied period, donors were more likely to be higher educated, married men. Nevertheless, changes across time in donor profiles within countries did occur. Women were less likely to donate blood, especially in Southern and Eastern Europe, but this gender gap has declined. Furthermore, educational attainment seems more relevant for women, although, more recently, to a lesser extent. CONCLUSION Although there is a promising trend in which women, young people, and students are increasingly likely to donate, more attention is needed to reach the unemployed and the low to medium educated. Because the unemployed may lack structural opportunities to donate, and the low to medium educated may lack relevant knowledge on blood donation necessity, we recommend providing practical opportunities and information on the necessity of blood donation.

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“…This perspective considers the brand's equity as the amount the brand is worth as ownership or as ongoing future income flows (Schultz ). Many popular brand valuation models, such as those from Brand Finance () or Millward Brown (), adopt such a financial‐based brand equity perspective and accordingly refer to the term “brand value.” In nonprofit organizations, however, financial performance is not the main objective, and scholars have claimed that financial‐based measures are insufficient by themselves for evaluating their performance and success (Leipnitz ; Garven, Hofmann, and McSwain ). Rather, nonprofit organizations primarily rely on legitimacy and resources from stakeholders, which makes a stakeholder‐based evaluation approach more appropriate (Shea and Hamilton ).…”

Section: Conceptualization Of Nonprofit Brand Equitymentioning

confidence: 99%

Toward the Importance of Nonprofit Brand Equity

Boenigk

Becker

2016

Nonprofit Management and Leadership

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Various brand evaluation approaches assess the value and equity of for‐profit brands; accordant approaches for nonprofit brands, however, have been limited, and there is disagreement on what makes up a strong brand in the nonprofit sector. In response, this article provides insights into the conceptualization and operationalization of stakeholder‐based nonprofit brand equity and derives an initial measurement index. We conceptualize nonprofit brand equity as having three dimensions—nonprofit brand awareness, nonprofit brand trust, and nonprofit brand commitment—thereby empirically investigating trust in nonprofit brand equity building for the first time. The methodological procedure for building the index is based on partial least squares path modeling, and we draw on a sample of forty brands (N = 3,617 brand evaluations) identified as some of the best‐known nonprofit brands in Germany. Applying the index yields some of the strongest German nonprofit brands; for example, German Red Cross has by far the highest value of brand equity, followed by Aktion Mensch and UNICEF. The nonprofit brand equity index provides the basis for nonprofit managers to compare their brands’ performance over time and develop accordant branding strategies; it can be also used by organizations from other countries.

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Stakeholder Performance Measurement in Nonprofit Organizations

Cited by 14 publications

References 69 publications

Factors associated with positive attitude towards blood donation among medical students

Factors associated with positive attitude towards blood donation among medical students

Who donates? Cross‐country and periodical variation in blood donor demographics in Europe between 1994 and 2014

Toward the Importance of Nonprofit Brand Equity

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