“…In a gamified application, an avatar is customised when certain tasks or levels have been achieved by the player; these achievements will unlock other avatar designs that enable players to change their avatar in the game (see e.g: Barata, Gama, Fonseca, Gonçalves, & Jorge, 2013;Kuramoto, Ishibashi, Yamamoto, & Tsujino, 2013;Otake, Sumita, Oka, Shinozawa, Uetake, & Sakurai, 2014). As mention earlier, an anthropomorphic interface design also exist other avatar, which are interface agents and hybrid characters.…”