We investigate the capability of LISA to measure the sky position of equal-mass, nonspinning black hole binaries, combining for the first time the entire inspiral-merger-ringdown signal, the effect of the LISA orbits, and the complete three-channel LISA response. We consider an ensemble of systems near the peak of LISA's sensitivity band, with total rest mass of 2 × 10 6 M⊙, a redshift of z = 1, and randomly chosen orientations and sky positions. We find median sky localization errors of approximately ∼ 3 arcminutes. This is comparable to the field of view of powerful electromagnetic telescopes, such as the James Webb Space Telescope, that could be used to search for electromagnetic signals associated with merging massive black holes. We investigate the way in which parameter errors decrease with measurement time, focusing specifically on the additional information provided during the merger-ringdown segment of the signal. We find that this information improves all parameter estimates directly, rather than through diminishing correlations with any subset of welldetermined parameters. Although we have employed the baseline LISA design for this study, many of our conclusions regarding the information provided by mergers will be applicable to alternative mission designs as well.PACS numbers: 04.25. 04.70.Bw, 04.80.Nn, 95.30.Sf, 95.55.Ym, 97.60.Lf