It was shown by 1 H NMR spectroscopy that symmetrical bis(crown)stilbenes (L) and small alkali and alkaline-earth metal cations form 1(L) : 1(M m+ ) and 1(L) : 2(M m+ ) complexes in MeCN solutions. In the case of large or hydrated metal cations such as Cs + , Rb + , K + , Ba 2+ , Sr 2+ , [Ca(H 2 O) x ] 2+ and stilbenes with a small crown-ether cavity as compared with the metal cation size, stable bis-sandwich complexes 2(L) : 2(M m+ ) can also be formed. A stable bis-pseudosandwich 2 : 2 complex is also produced from bis(18-crown-6)stilbene with the propanediammonium ion. The effect of the crown-ether size and the cation size and nature on the route of stilbene phototransformation and product composition was elucidated. The bis-(pseudo)sandwich complexes undergo effective stereoselective [2+2] photocycloaddition giving mainly rctt isomers of new 1,2,3,4-tetracrown cyclobutanes. The structures of complexes of bis(crown)stilbenes and obtained cyclobutanes were confirmed by X-ray diffraction.