Stigmatized sources and persuasion: Prejudice as a determinant of argument scrutiny.

Petty, Richard E.; Fleming, Monique A.; White, Paul H.

doi:10.1037/0022-3514.76.1.19

Cited by 78 publications

(82 citation statements)

References 50 publications

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“…Indeed, overweight individuals who stereotype others in their group may be particularly persuasive to outgroup members, since stigmatized sources are more motivating than non-stigmatized sources in prompting majority group members to examine a particular message. 19 Somewhat surprisingly, the strength of this anti-fat bias did not differ significantly by ethnicity, although the trend was in the predicted direction, with African Americans holding a less strong bias compared to Caucasians. A clear limitation in this study, however, was the sample size, which might not have provided sufficient power to detect ethnic differences.…”

Section: Discussionmentioning

confidence: 92%

The influence of the stigma of obesity on overweight individuals

2004

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OBJECTIVE:To investigate the internalization of anti-fat bias among overweight individuals across a variety of attitudes and stereotypes. DESIGN: Two studies were conducted using the Implicit Association Test (IAT), a performance-based measure of bias, to examine beliefs among overweight individuals about 'fat people' vs 'thin people'. Study two also contained explicit measures of attitudes about obese people. SUBJECTS: Study 1 participants were 68 overweight patients at a treatment research clinic (60 women, 8 men; mean Body Mass Index (BMI) of 37.173.9 kg/m 2 ). Study 2 involved 48 overweight participants (33 women, 15 men) with a BMI of 34.574.0 kg/ m 2 . RESULTS: Participants exhibited significant anti-fat bias on the IAT across several attributes and stereotypes. They also endorsed the explicit belief that fat people are lazier than thin people. CONCLUSION: Unlike other minority group members, overweight individuals do not appear to hold more favorable attitudes toward ingroup members. This ingroup devaluation has implications for changing the stigma of obesity and for understanding the psychosocial and even medical impact of obesity on those affected.

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Section: Discussionmentioning

confidence: 92%

The influence of the stigma of obesity on overweight individuals

2004

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“…Alternatively, the female advantage in the low-complexity condition may be the result of participants processing the testimony presented by the female expert, compared to her male counterpart, more deeply. Along these lines, White and his colleagues (White & Harkins, 1994) found that individuals, particularly those low in prejudice (Petty, Fleming, & White, 1999), were more likely to process a message more carefully when it was presented by a stigmatized as opposed to a nonstigmatized source (e.g., Blacks as opposed to Whites, homosexual as opposed to heterosexual). Thus, it is possible that in an effort to guard against biases and prejudices that could color their evaluation of the female expert, participants may have scrutinized the message from the female expert more carefully and thoroughly than the information presented by her male counterpart.…”

Section: Discussionmentioning

confidence: 99%

The Impact of Expert Testimony on Jurors' Decisions: Gender of the Expert and Testimony Complexity1

Schuller

Terry

McKimmie

2005

J Appl Social Pyschol

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The present study investigated whether people used the gender of an expert witness as a heuristic cue to evaluate the evidence presented by the expert. Specifically, the gender of the expert and the complexity of the expert's testimony (low, high) were varied systematically within a simulated civil trial involving an antitrust price-fixing agreement, It was expected that the male expert would be more persuasive than the female expert, but only when the testimony presented was complex. As predicted, this interaction was revealed across a range of dependent measures. Somewhat unexpected was the finding of a female expert advantage in the low-complexity condition. The implications of these findings are discussed.

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“…attributed to factors other than racist attitudes). There are clear similarities between racism and sexism (Fiske & Taylor, 1991;Swim et al, 1995;Tougas et al, 1995), which makes it possible to apply this theory to the latter (Petty, Fleming, & White, 1999). We therefore predict that people with more traditional attitudes to male gender roles will be motivated to appear non-prejudiced, in countries such as the UK with relatively strong egalitarian norms, thereby reducing the predictive strength of gender attitudes.…”

Section: Gender Attitude-advertisement Match Cross-nationally: Movingmentioning

confidence: 99%

Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa

Zawisza

Luyt

Zawadzka

et al. 2016

Journal of Gender Studies

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Advertisers shy away from using non-traditional (vs. traditional) male gender portrayals even though theory suggests they may be more effective cross-nationally. Two main hypotheses were tested cross-nationally for the first time. H1: 'paternalistic' male stereotypes (e.g. Househusband) would be more effective than 'envious' male stereotypes (e.g. Businessman) across countries confirming the stereotype content model (SCM). H2: the match between initial male gender role attitudes and advertisement type would increase advertisement effectiveness only in countries with relatively low egalitarian norms (i.e. Poland and South Africa). A cross-national study was conducted through the use of student samples following a 3(country: United Kingdom, Poland and South Africa) × 2(advertisement type) × (gender attitude) mixed design (N = 373). A three-way multivariate analysis of variance showed support for H1 and partial support for H2 (i.e. the second hypothesis held on purchase intent and for South Africa). The study provides evidence for the cross-national applicability of the SCM to advertising and the limited predictive value of gender attitudes for purchase intent depending on country. Thus, contrary to mainstream advertising practices, breaking male gender stereotypes does appear to pay cross-nationally. Theoretical and practical implications alongside the potential for change in practices are discussed

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Stigmatized sources and persuasion: Prejudice as a determinant of argument scrutiny.

Cited by 78 publications

References 50 publications

The influence of the stigma of obesity on overweight individuals

The influence of the stigma of obesity on overweight individuals

The Impact of Expert Testimony on Jurors' Decisions: Gender of the Expert and Testimony Complexity1

Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa

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