“…The BRZs obtained are then employed to obtain BRCs using (8). The ranges for each of the BRC defined in (8), groups the customers into seven clusters: EH-extremely high, VH-very high, H-high, M-medium, L-low, VL-very low and EL-extremely low. The BRZ range of each BRC is chosen based on the standard normal distribution curve of the z-score values (Fig.…”