How can you catalyse the 1,6-conjugate addition of carbon-nucleophiles to acyclic, achiral 2,4-dienals enantioselectively? This question raises two key issues in catalysis: how to favour 1,6-regioisomers (over 1,4-or 1,2-adducts) and how to achieve a stereodifferentiating event at a weakly electrophilic site. While these issues are challenging enough, this very feat has been achieved by the Jørgensen group under remote iminium-stereocontrol, [1] whereby d-alkyl dienals 1 can react with olefinic lactones 2 in the presence of the Jørgensen-Hayashi catalyst 3[2] to give 1,6-adducts 4 exclusively (Scheme 1).To put this achievement into further context, the acyclic dienal 1 is a pro-electrophile that exhibits significant degrees of flexibility and reactivity, and the olefinic lactones 2 are pronucleophilic dienolates (2') with multiple sites of attachment. The 1,6-adducts 4 must also form under high diastereocontrol, presumably via a transient iminium-species (1') derived from the (S)-prolinol catalyst 3 and 1, whereby stereogenicity can be efficiently relayed over 6-bonds of chemical space. Yet, the result is that 1,6-regioisomers 4 were obtained exclusively in 84-88 % ee for dienals 1 possessing primary alkyl groups (R = Me, nPr, nHex). No 1,4-adducts were detected. Without invoking a highly organised pericyclic-like transition state or a metal-centred manifold, or relying on pre-installed rigidity or proximal stereogenic centres, this result is remarkable. In this particular case, the Jørgensen group rationalised the outcome via a combined coulombic-frontier molecular orbital (FMO) approach of the dienolate 2' (X = CH, N) onto the dienyl iminiumspecies 1' (R = 18-alkyl) from the least hindered p-face.[1] The rarity of this asymmetric, iminium-mediated 1,6-conjugate addition is also apparent in that it differs from the increasingly successful trieneamine mode of nucleophilic activation of diene-carbonyls.[3]