Store brand and national brand promotion attitudes antecedents

Manzur, Enrique; Olavarrieta, Sergio; Hidalgo, Pedro; Farías, Pablo; Uribe, Rodrigo

doi:10.1016/j.jbusres.2009.11.014

Cited by 113 publications

(94 citation statements)

References 48 publications

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“…Secondly, and considering the importance of stores' both social and commercial images, retail managers should create effective advertising campaigns to clearly communicate what the company stands for to its customers. Retailers should actively communicate the quality of their store brands to consumers through in-store information, public relations campaigns, and advertising (Manzur et al, 2011).…”

Section: Managerial Implicationsmentioning

confidence: 99%

“…Industry reports confirm that the market share of store brands have risen around the world in the last decades, reaching significant levels across Europe and North America (Kumar & Steenkamp, 2007;Manzur, Olavarrieta, Hidalgo, Farías, & Uribe, 2011). Store brands, termed also private brands, retailer brands, wholesale brands, and distributor's brands, are brands developed and managed by retailers (Ailawadi & Keller, 2004; which have been increasingly attracting the interest of managers and marketing scholars, in parallel with their increasing market share (Karry & Zaccour, 2006).…”

Section: Introductionmentioning

confidence: 99%

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Influence of Manufacturer Signature on Store Brands' Loyalty and Purchase Intention

2016

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With today's trend toward higher store concentration, building strong store brands has become a priority for many retailing companies. This study aims to analyze the differences in store brands' purchasing likelihood between store brands with a manufacturer identification - a manufacturer signature - and store brands with no information about the manufacturer, as well as the moderating role of the manufacturer signature on store brands' purchase intention. We carried out multiple group analysis through structural equation modeling. Our findings suggest that store brand image has the most significant influence on loyalty and purchase intention for both types of store brands. Moreover, and contrary to our expectations, we did not find empirical support for the moderating role of manufacturer signature on store brands' purchasing likelihood.

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Section: Managerial Implicationsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Influence of Manufacturer Signature on Store Brands' Loyalty and Purchase Intention

2016

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“…Socioeconomic and personality characteristics (Frank and Boyd, 1965;Myers, 1967;Coe, 1971;Bettman, 1974;Richardson et al,1996;Baltas and Argouslidis, 2007), shopping orientations such as price consciousness, impulsiveness (Manzur et al 2009;Kara et al 2009, Ailawadi et al, 2001Baltas, 1997), perceived risk Mieres et al, 2006;Batra and Sinha,2000;Liljander et al 2009), quality/ value perceptions (Richardson et al 1994, Dick et al, 1995Anselmsson and Johansson,2009;Liljander et al 2009, Bao et al, 2011, store related factors such as store image (Semejin et al, 2004;Collins-Dodd and Lindley, 2003;Liljander, Polsa and Riel, 2009;Bao et al, 2011) are predictors that are more frequently investigated. So far, however, there has been no discussion about shelf space allocation effect on consumer SB purchase intention, to the best of our knowledge.…”

Section: Conceptional Frameworkmentioning

confidence: 99%

Store Brand Purchase Intention: Effects of Risk, Quality, Familiarity and Store Brand Shelf Space

Dursun¹,

Kabadayı²,

Alan³

et al. 2011

JGSM

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“…Indeed, there is substantial variation within a country, and also considerable overlap among different countries. Consumer differences should be incorporated into future research, as enduring brand loyalty, value consciousness, risk aversion, among others (Manzur, Olavarrieta, Hidalgo, Farías, & Uribe, 2011).…”

Section: Future Research Directionsmentioning

confidence: 99%

Determinants of the Success of Global and Local Brands in Latin America

Farías

2015

Rev. adm. empres.

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Determinantes do sucesso de marcas globais e locais na América Latina Determinantes del éxito de las marcas globales y locales en América Latina ABSTRACTThe purpose of this paper is to address the issue of the implementation of global and local brands in Latin America by drawing on contingency theory to develop and test hypotheses relating to how product category characteristics affect the success of global and local brands in the region. Hypotheses are tested using data obtained from top brands rankings reported in five Latin American markets (Argentina, Brazil, the Caribbean and Central America, Chile and Mexico). The study design considers estimating a logistic regression on a binomial dependent variable measuring whether 475 top brands are global or local brands, with product category characteristics as independent variables. Results reveal that product categories related to subscriptions, local tastes, high-tech, and global citizenship do have an impact on the success of global and local brands in Latin America. KEYWORDS | RAE-Revista de Administração de Empresas | FGV-EAESP

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Store brand and national brand promotion attitudes antecedents

Cited by 113 publications

References 48 publications

Influence of Manufacturer Signature on Store Brands' Loyalty and Purchase Intention

Influence of Manufacturer Signature on Store Brands' Loyalty and Purchase Intention

Store Brand Purchase Intention: Effects of Risk, Quality, Familiarity and Store Brand Shelf Space

Determinants of the Success of Global and Local Brands in Latin America

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