Store Brand Purchase Intention: Effects of Risk, Quality, Familiarity and Store Brand Shelf Space

Abstract

ABSTRACT

Measuring the influence of customer-based store brand equity in the purchase intention

“…Thus, store brand awareness, which is related to brand familiarity, recognition and recall, plays the most important role in enhancing consumers' purchase intention (Dursun et al 2011). These results are in line with Jara and Cliquet (2012), stressing that brand awareness positively and directly influences consumers' response, being the main component in the creation of store Brand Equity.…”

Understanding the Role of Consumer Factors and Store Factors in Private Label Purchase

“…Retailers always place their store brands in shelves adjacent to national brands. Dursun et al (2011) found that shelf space allocation contributes significantly in enhancing product familiarity and perceived quality. Zameer et al (2012) stated that private labels are placed near to national brands to make consumer perceive that they are high quality products.…”

Antecedents of Consumer-Based Store Brand Equity – Conceptual Model

“…Store brands also known as private label brands, and own brands have drawn great academic and managerial attention in parallel with their rapidly growing market share [Dursun et al 2011]. Store brands are owned, managed and marketed by a particular retailer, being present in numerous retailing formats and product categories [Sprott and Shimp 2004].…”