Store Image:  Toward a Conceptual Model Part 1

Preez, Ronel du; Visser, Elizabeth; Noordwyk, Hester Janse Van

doi:10.4102/sajip.v34i2.721

Cited by 12 publications

(15 citation statements)

References 94 publications

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“…Dominant facade has a salient role for retailers as a well-defined, strong character: it can simplify the purchase decision making process and shorten the time spent with searches. Figure 1 Model of apparel store image [26] Store image can be influenced by several factors. Among others it includes the scope of goods and provided services, the physical environment, sales personnel, public and available promotions.…”

Section: Store Imagementioning

confidence: 99%

“…Among others it includes the scope of goods and provided services, the physical environment, sales personnel, public and available promotions. [27] According to du Preez et al (2008) consumer variable related to store image have a multiplicity. [26] They identified a wide array of store attributes and subdimensions as it can be seen in Figure 1.…”

Section: Store Imagementioning

confidence: 99%

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interrelationship between the factors influencing retail selection behavior and FMCG market network

Pénzes

Pólya

2020

economica

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From the consumer behaviour perspective the role of retail selection have a salient importance. Hence in the case of FMCG markets network development as a key area of store chains’ distribution systems is a substantial tool in competition for customers. In our paper we investigate the main network development influencing factors in the case of main store chains is Hungary. We also detail the relationship between the size and the change of store chains and the consumer store choice, possibilities, and the freedom-level of decision making

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Section: Store Imagementioning

confidence: 99%

Section: Store Imagementioning

confidence: 99%

interrelationship between the factors influencing retail selection behavior and FMCG market network

Pénzes

Pólya

2020

economica

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“…Deste modo, a imagem de um shopping center, constituído por diversas lojas, pode ser definida como um complexo construto multidimensional baseado na percepção de atributos tangíveis e intangíveis associados a diferentes dimensões (HAEDRICH, 1993;PREEZ;VISSER;NOORDWIK, 2008). Por meio das abordagens de imagem na perspectiva mercadológica, entende-se que a imagem de um empreendimento, como é o caso de um shopping center, pode ser analisada tanto por seus atributos funcionais quanto por seus atributos psicológicos, intangíveis, mas que são observados ou sentidos pelos consumidores.…”

Section: Imagens Como Representações Mentais Sociais E Na Perspectivunclassified

A configuração da imagem de um shopping center na percepção de consumidores locais

Milan

Gasparin

Toni

2013

REAd. Rev. eletrôn. adm. (Porto Alegre)

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O presente estudo consistiu em identificar a imagem de um Shopping Center na ótica dos consumidores locais. As imagens estão organizadas como uma rede de significados ou esquemas associados e organizados em torno de elementos centrais, que são socialmente aceitos e compartilhados. A identificação das imagens mentais que os consumidores têm acerca do Shopping Center é relevante para direcionar estratégias e ações de marketing. A partir de uma pesquisa exploratória, foi utilizado o Método de Configuração da Imagem (MCI), um instrumento testado e validado na identificação das imagens de organizações, produtos, serviços e marcas, configurando-se, em uma amostra de 400 consumidores, a imagem coletiva relativa ao Shopping Center em estudo. Com base na Teoria do Núcleo Central, foram identificados os atributos e as dimensões (cognitiva, emocional, funcional e simbólica) relacionadas às imagens formadas pelos consumidores. Os resultados foram dispostos no Gráfico de Configuração da Imagem (GCI), que apresenta os atributos que compõem as imagens do Shopping Center, a proximidade destes atributos com a Imagem Central e a dimensão a que pertencem. Pelos resultados, a imagem do Shopping Center está mais ligada a elementos funcionais, ou seja, às características físicas que o mesmo oferece, e aos elementos simbólicos, ou seja, o significado que o Shopping Center transmite e representa para os consumidores. Portanto, as dimensões mais salientes foram a dimensão funcional (48,06%) e a dimensão simbólica (33,71%), representando mais de 80% do VT (Valor Total) dos atributos mais lembrados e prontamente evocados. A partir disso, é possível pensar que nestas duas dimensões estão os atributos mais representativos no entendimento comum dos entrevistados acerca do Shopping Center. As dimensões menos salientes foram a dimensão emocional (11,55%) e a dimensão cognitiva (6,68%), indicando que os seus respectivos atributos foram evocados de forma menos frequente pelos consumidores.

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“…Now the question arise that why to study store image, customer attitude, perceived customer value, customer satisfaction, behavioral response and intentions in a linking manner. As the answer, author argue that store image, customer overall store attitude, perceived customer value, customer satisfaction and subsequently store loyalty have gained great importance in the retail stores settings, which aim to survive in the market and store image is a key factor for influencing customer satisfaction (Bluemer and Ruyter, 1998; Koo, 2003) and also affects positively on customer patronage intentions (Chang and Tu, 2005), moreover the role of store image for attracting and retaining the customers becomes extremely important (Du Preez et al, 2008). Researchers have pointed out the need for a comprehensive scale to measure store image with customer attitude and perceived value, and their impact on customer satisfaction and loyalty because it was deficient in research (Du Preez et al, 2008).…”

Section: Introductionmentioning

confidence: 99%

“…As the answer, author argue that store image, customer overall store attitude, perceived customer value, customer satisfaction and subsequently store loyalty have gained great importance in the retail stores settings, which aim to survive in the market and store image is a key factor for influencing customer satisfaction (Bluemer and Ruyter, 1998; Koo, 2003) and also affects positively on customer patronage intentions (Chang and Tu, 2005), moreover the role of store image for attracting and retaining the customers becomes extremely important (Du Preez et al, 2008). Researchers have pointed out the need for a comprehensive scale to measure store image with customer attitude and perceived value, and their impact on customer satisfaction and loyalty because it was deficient in research (Du Preez et al, 2008). After the reviewing of existing literature, it is found that most of the studies on retail sector are reported from developed countries and no studies were identified that evaluate the impact of store image attributes, customer attitude and perceived customer value on customer satisfaction, behavioral response and intentions collectively in Indian retail store settings.…”

Section: Introductionmentioning

confidence: 99%

An Examination of the Antecedents of Customer Satisfaction, Behavioral Response and Intentions Among Retail Store Formats

Kumar

2017

Int. J. Res. Granthaalayah

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The purpose of this study is to examine the effect of store image attributes, customer attitude and perceived value on consumers’ satisfaction, behavioral response and intentions and also, the effect of customer satisfaction on behavioral response and loyalty intentions. A structured questionnaire was successfully distributed to 600 respondents, who had made purchases from sixty retail formats operated in Delhi and Gurugram belonging to the domain of Shopping Malls, Hypermarket, Supermarket, Department Stores, Discount stores and Category Killers through systematic stratified sampling for the collection of data. Factor analysis was employed to identify the store image attributes as perceived by retail customers. Multiple regression analysis was conducted to predict customers' satisfaction, behavioral response (word of mouth communication), intention to switch, and customers’ loyalty intention from retail store image attributes, customers’ overall store attitude and perceived customer value, and to predict behavioral response and intentions from customers’ satisfaction. The results of the study showed that customers’ overall store attitude and perceived customer value are significant for all the dependent variables (customers' satisfaction, behavioral response (word of mouth communication), intention to switch, and customers’ loyalty intention), while store image is partially influencing customers’ satisfaction, behavioral response and intentions, furthermore customer satisfaction is significant predictors of customers’ behavioral response and intentions. The implications for marketers and managers have also discussed.

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Store Image: Toward a Conceptual Model Part 1

Cited by 12 publications

References 94 publications

interrelationship between the factors influencing retail selection behavior and FMCG market network

interrelationship between the factors influencing retail selection behavior and FMCG market network

A configuração da imagem de um shopping center na percepção de consumidores locais

An Examination of the Antecedents of Customer Satisfaction, Behavioral Response and Intentions Among Retail Store Formats

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