Storytelling in Cultural Heritage

Abstract

Cultural heritage interpretation requires mediation processes connecting tangibility with intangible meanings. As a performing narrative, storytelling is an effective communication strategy in cultural and heritage tourism. In particular, digital storytelling allows to segment information and adapt it to the different audience profiles in an interactive and immersive way. Tourists become participants in the mediation process by providing their stories, while local communities enrich the curatorial discourse with their knowledge and memories about the place, culture, and heritage. Tourists and residents' co-creation, contributing to strengthening perception of local authenticity and sense of belonging, enhances the experience and engagement with the place. The literature review aims to analyse the impact of storytelling and co-creation on cultural heritage mediation and the tourist experience and community engagement.

Heritage Enhancement through Digital Tools for Sustainable Fruition—A Conceptual Framework

“…As a bottom-up strategy, several forms of storytelling can be activated, encouraging local populations and tourists to share their visits and experiences via social media and other platforms. In this direction, storytelling [60] can be considered a way to communicate tourists' impressions, stories, and views through digital media, as well as to enhance citizens or local population to share traditions, local customs, and culture to enhance the visibility of the community [61].…”

Value co‐creation in cultural heritage information practices: Literature review and future agenda: An Annual Review of Information Science and Technology (ARIST) paper

“…Social value refers to the enhanced social relationships and increased community cohesion that result from engaging in cultural heritage information practices (Mason, 2002). Social value is more like a derivative of cultural heritage VCC than historical value (Kadar & Klaniczay, 2022; Krtalic, 2021; Roque, 2022). Some scholars have also defined social values as a collective attachment to a place that reflects meanings important to communities (Jones, 2017).…”

“…Some scholars have also defined social values as a collective attachment to a place that reflects meanings important to communities (Jones, 2017). Economic value refers to increased social welfare resulting from collaborative actions related to cultural heritage artifacts and services (de Fremery et al, 2021; Roque, 2022; Zhang et al, 2020). Welfare here is conceptualized in a broad sense and includes both tangible and intangible forms of welfare.…”

Tourists' satisfaction and sense of belonging in adopting responsible behaviors: the role of on-site and social media involvement in cultural tourism

“…, 2018; Seyitoğlu and Çevik, 2016), it is only recently that attention has been drawn to specific contexts like cultural heritage (Sestino et al. , 2023; Price and Applebaum, 2022; Roque, 2022; Hung et al. , 2019).…”

“…Natarajan and Veera Raghavan, 2023;Pinna et al, 2018) and tourist sectors (e.g. Mendes et al, 2020;Hahm et al, 2018;Seyito glu and Çevik, 2016), it is only recently that attention has been drawn to specific contexts like cultural heritage (Sestino et al, 2023;Price and Applebaum, 2022;Roque, 2022;Hung et al, 2019).…”