2022
DOI: 10.37817/ikraith-ekonomika.v6i2.2356
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Strategi Bisnis Pada Industri Hilir Plastik Melalui Pendekatan Internal External Matrix- IE Matrix (Studi kasus : PT Cemerlang Utama Plastik)

Abstract: Penelitian ini bertujuan untuk mengetahui Strategi bisnis pada industry hilir plastik melalui pendekatan metode Internal External Matrix- IE Matrix Pada PT Cemerlang Utama Plastik yaitu pendekatan dalam merumuskan strategi pemasaran yang tepat dengan menganalisis kekuatan dan kelemahan internal dalam mengantisipasi peluang dan ancaman eksternal dengan memperhatikan kualitas produk. Desain penelitian yang digunakan dalam penelitian ini adalah pendekatan deskriptif kuantitatif. Kesimpulan hasil IE Matrix, posisi… Show more

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“…The analysis of these learning outcomes aligns with previous research, indicating that the production-based learning model has the potential to enhance learning outcomes [22], improve discipline and performance [23], and provide practical experiences similar to real-world work [15]. Consequently, it prepares students not only for employment but also for creating job opportunities for others [24].…”
Section: Discussionsupporting
confidence: 77%
“…The analysis of these learning outcomes aligns with previous research, indicating that the production-based learning model has the potential to enhance learning outcomes [22], improve discipline and performance [23], and provide practical experiences similar to real-world work [15]. Consequently, it prepares students not only for employment but also for creating job opportunities for others [24].…”
Section: Discussionsupporting
confidence: 77%