Strategi Branding Dalam Pemasaran Di Rumah Sakit

Abstract

In the era of globalization, the hospital view is not only to carry out its social mission to improve public health but also to be profit-oriented. Therefore, marketing has an important role in the hospital industry. A good marketing strategy will be able to create welfare for patients, but also for the hospital's financial performance. The branding strategy in hospital marketing is a popular strategy at this time and is one of the strategies that are closely related to creating brand equity of the hospital. This study aims to further examine how branding strategy is in hospital marketing and its assessment of consumer loyalty and engagement. This study is a literature review of articles obtained from the ScienceDirect, ProQuest, and Scopus databases. a total of 7 articles were screened from 723 articles and reviewed. It was found that the strategy can create brand equity for the hospital organization as well as for a good relationship with health and patient loyalty.

Tanggungjawab Hukum Rumah Sakit Terhadap Tindakan Medis Dokter

“…Rumah sakit dalam memberikan pelayanan kesehatan kepada pasien sangat dipengaruhi oleh tiga komponen yaitu: kualitas pelayanan yang diberikan, siapa yang memberikan pelayanan dan konsumen (pasien) yang menerima dan menilai pelayanan yang diterimanya (Badruddin, & Sulistiadi, 2022). Jika Rumah sakit mampu menyelenggarakan pelayanan kesehatan yang berkualitas yang diberikan oleh tenaga-tenaga kesehatan yang profesional yang bekerja sesuai dengan standar-standar pelayanan rumah sakit dan pasien sebagai penerima Hubungan hukum antara dokter atau pihak rumah sakit dengan pasien dalam pelayanan kesehatan menempatkan dokter atau pihak rumah sakit sebagai subjek hukum.…”